Ale Asylum Releases 12 oz. Curl Pilsner

Ale Asylum Logo

Madison, WI — Regional craft brewery Ale Asylum has added a new release and style to their seasonal beer portfolio: 12 oz. Curl. This is their first time producing a Pilsner and their second packaged lager.

The brewery has received frequent customer requests to produce a Pilsner but was not able to allocate the time and tank space needed to fit one into their seasonal distribution portfolio. With the consistent requests and renewed public fervor for the Pilsner style they made sure to make room for one this year.

“Over the last couple decades, excitement among brewers about a beer style has been a good indicator that a lot of beer drinkers will crave it within a couple of years,” said Ale Asylum’s Quality Control Manager Joe Walts. “Our Brewmaster Dean Coffey has wanted to brew a Pilsner for a number of years simply so he could enjoy it in the Tasting Room, but the sheer number of craft beer drinkers reaffirming their love of full-flavored Pilsners told us the time was right to brew one for distribution.”

Ale Asylum Co-Founder Otto Dilba designed the logo to have a visual feel similar to the beer he watched his father drink (and Otto may or may not have snuck from the fridge) while growing up in northern Wisconsin. The “12 oz. Curl” idiom is commonly used in the college scene that jokingly refers to a can of beer being useful as a weightlifting exercise. It is no accident that the beer will be available on draft and in bottles during the NCAA college basketball tournament, March Madness.

12 oz. Curl joins Tripel Nova and Ballistic as current seasonal offerings and will be available at craft beer watering holes and retail outlets through the end of April.

Quick Facts

Name: 12 oz. Curl

Style: Pilsner ABV: 5.2%Body: LightColor: Straw Gold

Tasting Notes: The delicate balance of German hops and malts make this premium Pilsner crisp, smooth, and supremely drinkable like a Pilsner oughta be.

Hops: Hallertauer Mittelfruh

Malt: Weyermann Pilsner

Packaging: Draft and 12 oz. bottle 6-packs

AvailabilityThrough April 30th.

Markets: Wisconsin and Illinois.

Ale Asylum is located in Madison, WI and has been serving the masses top-notch craft beer since2006. In 2012, they moved to a new facility that is freestanding on 5 acres, 45,000 square feet and offers up an additional 85,000 square feet when the need arises. Their current facility has allowed them the advantage to brew in a 33-barrel brew house, the ability to enhance their sustainable practices and utilize an automated bottling and canning line. They produce and package all beer on-site, making all natural and unfiltered beer in the spirit of the German Purity Law, Reinheitsgebot. 

Brewbound Job Board

The leading job board for the beer industry. Featuring hundreds of jobs from leading breweries and associated companies.

Brewbound Marketplace Listing

The Brewbound Marketplace features listings for equipment, services, and more. Post a listing today.

Brewbound's Database of Breweries

Brewbound's database of breweries includes thousands of breweries from around the world.


Beer Events Calendar

A public calendar of events that are happening in the beer industry

View calendar | Post Event
Brewbound Live Winter 2020

Virtual ● Dec. 14+15, 2020

Register Now
BevNET Live Winter 2020

Virtual ● Dec. 7-9, 2020

Register Now


Brewbound Podcast

The Brewbound Podcast features interviews with beer industry executives and entrepreneurs, along with highlights and commentary from the weekly news. New episodes every Thursday.

Brewbound Job Board

A weekly live-streamed discussion series with beer industry leaders and watchers on the business adjustments being made during the COVID-19 crisis and the future of the industry.