Bernstein Report: Is Digital Marketing Riskier Than We Think?
An indirect consequence of this summer’s backlash against Bud Light is regulators may be taking a closer look at bev-alc marketing on social media.
News
Craft beer industry news.
CMO Paige Guzman Departs Lagunitas; Heineken Vet Hannah Dray Appointed Interim CMO
Lagunitas Brewing Company’s chief marketing officer Paige Guzman has parted ways with the Heineken-owned craft brewery.
How BuzzBallz Has Kept The Party Rolling
In a new ad campaign, Workaholics actor Blake Anderson takes on a question likely popping up on college campuses around the county: why does ready-to-drink cocktail BuzzBallz come in a round, tennis ball-sized bottle?
June Consumer Price Index for Beer At Home +5.4% YoY, +5.3% Away from Home
The Consumer Price Index (CPI) for beer remained above 2022 levels in June, increasing +5.4% at home versus June 2022 and +5.3% away from home, before seasonal adjustment, according to the U.S. Bureau of Labor Statistics (BLS).
Cingari Family ShopRite and Half Full Brewery Introduce Grade Above Pilsner, a Refreshing New Summer Beer
Cingari Family ShopRite, the family-owned and operated Connecticut-based supermarket chain, announced today that it has again teamed up with its Stamford, CT neighbor, Half Full Brewery, to produce a refreshing new beer for their customers to enjoy this summer.
Mothfire Opens in Ann Arbor THURSDAY
The team behind Mothfire Brewing Co. is thrilled to announce the grand opening of their flagship brewery and taproom at 713 W. Ellsworth in Ann Arbor.
Second Chance Beer Company to Release Pride Pilsner for San Diego Pride Festival
Second Chance Beer Company will release Pride Pilsner for San Diego Pride’s 2023 Pride Festival this weekend.
Portico Brewing Announces Its ‘Environmental Handprint’ Plan
Portico Brewing has announced its environmentally focused business plans to the public, launching the effort with a new page on its website and a series of community initiatives.
Passion Tree Hard Seltzer Pledges Environmental Sustainability
Passion Tree, the eco-conscious hard seltzer brand, has emerged as a leader in Southern California’s competitive beverage market with its award winning Hard Seltzer.
Anchor Brewing to Cease Operations, Liquidate Business
Anchor Brewing, the nation’s oldest craft brewery, will cease operations and the business will be liquidated, the company’s public relations firm announced today. The San Francisco craft brewery, which was acquired for $85 million by Sapporo in August 2017, cited “a combination of challenging economic factors and declining sales since 2016.” Ultimately, the company said the economic pressure “made the business
Brewbound Podcast: Shipping Up to Boston for Brew Talks
With Brew Talks taking place today (July 12), the Brewbound team previews the Boston event and shares why they’re excited. Justin then quizzes Zoe on her wants in a taproom experience after reviewing a listicle on the best breweries in Massachusetts. Plus, the team salutes Funkytown for garnering more accolades.
Twisted Tea Goes Extreme with 8% ABV Lineup
Boston Beer is “cranking up the dial on ABV” with its newest offering: Twisted Tea Extreme.
Iowa State University and Athletes Get Support Via a Pair of Beers
The beer aisle is becoming the latest battleground in the college sports arms race. The latest is a twofer for Iowa State University and its Cyclones athletes.
State Shipments -4% YoY Thru May; Texas Remains No. 1 for Shipments Despite -8.4% YoY Decline
Beer producers shipped an estimated 17.5 million barrels of beer to wholesalers in May, a -4% decline (approximately 730,000 barrels) versus May 2022, according to the Beer Institute.