21st Amendment Brewery Announces Return Of ‘Fireside Chat’

SAN FRANCISCO – The 21st Amendment Brewery today announces the re-release of their holiday seasonal beer in a can, Fireside Chat Winter Spiced Ale.

Fireside Chat hearkens back to the Golden Age of radio when the Great Depression held the country in a pincer grip, and people longed for better times.

President Franklin Delano Roosevelt’s fireside chats, which often began with the words, “Good evening, friends,” were hugely popular and his message was one of reassurance and hope.

Fireside Chat is a subtle twist on the traditional seasonal brew. We begin with a rich, dark ruby brown, English-style ale and then improvise with spices until we know we have a beer worth sharing with the nation. During Halloween, Thanksgiving and New Year’s, Fireside Chat will brighten the faces of those who enjoy it, near the hearth or at the table. Its subtle blend of spices balances the 7.9% alcohol by volume malty ale and will make this a foodie’s favorite, as it pairs perfectly with holiday meals.

“It’s brewed to be a beer to share and to celebrate the warmth and aromas and flavors of the season,” says co-founder and Brewmaster Shaun O’Sullivan who personally selects a special blend of spices for the beer each year, based on the moment’s inspiration.

“We have some amazing fans of this beer and last year we even won a gold medal in one national holiday ale competition,” co-founder Nico Freccia adds. “So we’re really excited about having this beer back again.”

Fireside Chat was named the Gold Award Winner of BrewClick.com’s 2010 Holiday Craft Brew Shootout.

Fireside Chat’s can and six-pack graphics feature FDR relaxing by the fire and having a chat with an elf. The retro style is familiar and inviting and conjures up Norman Rockwell images of American families gathering around a big boxy radio or the fireplace 9with a wry twist). Please ask us for a special video Fireside Chat greeting this year from co-founders Freccia and O’Sullivan.

In the tradition of the holidays, Fireside Chat is available now through December in cans and on draft at quality bars and stores in all 15 of 21st Amendment’s current distribution territories, including CA, OR, WA, AK, ID, MN, OH, MA, NY, NJ, DC, MD, PA, VA, and GA. For up-to-date availability, events and promotions, visit 21st Amendment”s website www.21st-Amendment.com.

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