The company behind leading ready-to-drink cocktail High Noon is bringing out a new contender: VMC, a tequila-based canned cocktail born from a partnership between world champion boxer Saúl “Canelo” Álvarez, Spirit of Gallo, and Casa Lumbre is set to release next month, the company announced today.
Beer trends continue to improve in the off-premise, according to Circana in the market research firm’s monthly beer report.
Firestone Walker leadership spent the majority of the company’s virtual meeting with wholesalers Tuesday mapping out plans for its No. 1 brand, 805. However, the Paso Robles, California-based craft brewery’s other three core brands – Cali Squeeze, Mind Haze and Firestone – round out the portfolio to poise the company for “some of the best success that we’ve ever had,” CMO Dustin Hinz said.
Firestone Walker leadership shared their vision for 2024 with their wholesaler partners while also providing a business update of 2023 so far. The lion’s share of the meeting with its distributor partners was centered around the Paso Robles, California-headquartered craft brewery’s top brand, 805.
The upcoming first week of September brings about three major events for consumers this year: the Labor Day weekend, the kickoff of this year’s National Football League (NFL) season and the return of federal student loan interest.
The Beer Purchasers’ Index (BPI) for August shows “an opposite outcome to July 2023,” with at-risk inventory up and overall BPI down, according to the National Beer Wholesalers Association (NBWA).
Austin, Texas-based hard seltzer brand Mighty Swell has been acquired by Lemonati LLC, according to a press release from buy-side advisory firm Houlihan Lokey.
The convenience channel is the strongest channel for beer, accounting for more than half of category dollar sales, according to NIQ data shared by 3 Tier Beverages.
Seven California beer and beverage distributors have formed an alliance to provide a nearly statewide network to suppliers under the California Beverage Solution banner. The founding seven distributors include six independent Anheuser-Busch distributors, along with one of the largest craft-focused distributors in the country.
This week’s Brewbound Podcast features a replay of the Brew Talks Boston three-tier reality check conversation with Dogfish Head’s Sam Calagione, Total Wine & More’s Andrea Starr, Burke Distributing’s Kristen Burke and Bump Williams Consulting’s Dave Williams.
Consumers are feeling less in the holiday spirit ahead of Labor Day, according to consumer insights firm Numerator. Numerator surveyed 518 consumers from August 2 to August 7.
Non-alcoholic beer brand Best Day Brewing is chasing a Year 2 milestone, producing between 15,000 and 20,000 barrels of beer, founder and CEO Tate Huffard told Brewbound.
In bringing together two of the biggest names in beverage – Jack Daniel’s & Coca-Cola – for a ready-to-drink (RTD) cocktail, Dallas Cheatham, Brown-Forman’s ready-to-drink portfolio director, knew the consumer buy-in was there.
Beer production and wholesaler supply levels have started to match up over the last 12-18 months, suggesting a divergence from the “out-of-whack” inventory trends that started in 2019, according to National Beer Wholesaler Association (NBWA) chief economist Lester Jones.
