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NBWA Highlights Beer First Initiative Sales Toolkit

NBWA Highlights Beer First Initiative Sales Toolkit

As the calendar turns to the often spirits-heavy holiday season, the National Beer Wholesalers Association (NBWA) highlighted its Beer First Initiative toolkit during its annual convention earlier this month, including selling materials to help better position beer against wine and spirits in the fourth quarter of the year.

Bang: Owoc Enters ‘Ultraverse’; Retailers Reconsidering?

Bang: Owoc Enters ‘Ultraverse’; Retailers Reconsidering?

After filing for Chapter 11 bankruptcy protection earlier this month, Vital Pharmaceuticals (VPX), the Florida-based maker of Bang Energy, continued to face challenges both in court and in the market this week, while also advancing its long-awaited web3 ambitions.

Brewbound ICYMI: The Q3 Numbers are In …

Brewbound ICYMI: The Q3 Numbers are In …

This week was all about the numbers as the third quarter data is now in the books. Brewbound managing editor Jess Infante and reporter Zoe Licata hosted a Data Club deep dive into the summer selling season and what’s ahead with 3 Tier Beverages consultant Mary Mills and NielsenIQ VP of alcohol industry thought leadership… Read more »

Brewbound Podcast: How to Craft a National Accounts Strategy

Brewbound Podcast: How to Craft a National Accounts Strategy

National accounts managers from Odell Brewing, Athletic Brewing, Dry Dock Brewing and JuneShine share how they’ve built their teams and grown sales through chains. This conversation took place in Denver during a live Brew Talks event prior to the Great American Beer Festival.

Pernod Ricard Acquires George Strait’s Codigo 1530 Tequila

Pernod Ricard Acquires George Strait’s Codigo 1530 Tequila

Pernod Ricard is boosting its agave portfolio with another tequila. The global wine and spirits company announced on Monday that it had acquired a majority stake in Código 1530 Tequila, the ultra-premium tequila co-founded by country music singer George Strait.