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Last Call: Super Bowl Boosts On-Premise Velocity in Phoenix, Per CGA; Kroger & Albertsons to Divest of Stores

Last Call: Super Bowl Boosts On-Premise Velocity in Phoenix, Per CGA; Kroger & Albertsons to Divest of Stores

Both sales velocity and check value at bars and restaurants nationwide increased by nearly double-digits in early February, according to CGA, the on-premise arm of market research firm NielsenIQ. Leading up to the Super Bowl, which took place on February 12, on-premise velocity in the host city and state of Phoenix, Arizona, increased +35% compared to the previous week.

Brewbound Headed to California Craft Brewers Association Summit

Brewbound Headed to California Craft Brewers Association Summit

The Brewbound team will head to the California Craft Brewers Association’s (CCBA) Summit in Sacramento from March 20-22. Brewbound editor Justin Kendall, managing editor Jess Infante and reporter Zoe Licata will record podcast interviews from the “Brewbound Studio” on the expo floor throughout the day on both Tuesday and Wednesday.

Drake’s Brewing to Acquire Bear Republic Assets, Per Report

Drake’s Brewing to Acquire Bear Republic Assets, Per Report

California craft breweries Bear Republic Brewing and Drake’s Brewing will merge, according to reports. In the transaction, which is expected to be announced on Thursday, Drake’s will acquire Bear Republic’s formulas, recipes and intellectual property, according to SiliconValley.com.

Boston Beer’s 2023 Strategy: Maintain Twisted Tea Growth, Stem Truly Hard Seltzer Losses; Execs Project Seltzer Segment to Decline -10% to -15%

Boston Beer’s 2023 Strategy: Maintain Twisted Tea Growth, Stem Truly Hard Seltzer Losses; Execs Project Seltzer Segment to Decline -10% to -15%

Boston Beer Company’s top priorities in 2023 are sustaining double-digit growth for Twisted Tea and stemming the losses for Truly Hard Seltzer, executives shared during the company’s Q4 and full-year earnings report. Leadership laid out their 2023 plans to investors. Here are some of the highlights of Thursday’s call with investors and analysts.

Brewbound Podcast: Who Won the Super Bowl Booze Ad Battle? Plus, BORGs Explained

Brewbound Podcast: Who Won the Super Bowl Booze Ad Battle? Plus, BORGs Explained

Marketing and ad executives break down the winners and losers of this year’s beverage-alcohol Super Bowl ad battle. Deb Gabor, CEO of Sol Marketing, and Mario Natarelli, managing partner of MBLM, each share an industry insider’s view on the ads for Bud Light, Miller Lite, Coors Light, Michelob Ultra, Crown Royal, Remy Martin and more.

Boston Beer to Refresh Truly Hard Seltzer Strategy with New Packaging, Ad Campaign

Boston Beer to Refresh Truly Hard Seltzer Strategy with New Packaging, Ad Campaign

Boston Beer is hitting the reset button with Truly Hard Seltzer in an effort to reverse the brand’s negative trends. Ahead of today’s Q4 and full-year earnings report, Boston Beer announced it would release new packaging, a new advertising campaign and communicate “clearer messaging” for Truly this spring as the company looks to grow Truly’s share and hold the No. 2 position in the segment behind White Claw.

Press Clips: CPI for Beer At-Home +9% in January; Sheehan to Sell Craft New Hampshire to A-B Wholesalers

Press Clips: CPI for Beer At-Home +9% in January; Sheehan to Sell Craft New Hampshire to A-B Wholesalers

CPI for Beer At-Home +9% in January vs. 2022 The Consumer Price Index (CPI) for beer at-home continues to outpace inflation, increasing +9% last month versus January 2022, according to the U.S. Bureau of Labor Statistics (BLS). Beer price hikes have yet to slow down, increasing +8.6% year-over-year (YoY) in December, +7.7% in November and… Read more »

American Craft Spirits Association: Craft Spirits Have Young, Regional Demographic

American Craft Spirits Association: Craft Spirits Have Young, Regional Demographic

Data released last week by the Distilled Spirits Council of the United States (DISCUS) showed that for the first time spirits revenues outpaced beer, but how did craft spirits measure up? At last weekend’s American Craft Spirits Association Conference in Portland, data experts shared insight into the segment’s growth and opportunities.

IRI: January Beer Dollar Sales +7%; Craft Struggles; Athletic Now Top 25 Vendor; White Claw Surges; Voodoo Ranger Still Climbing

IRI: January Beer Dollar Sales +7%; Craft Struggles; Athletic Now Top 25 Vendor; White Claw Surges; Voodoo Ranger Still Climbing

Price increases and easy comps carried off-premise beer dollar sales up +7%, to nearly $2.9 billion, year-to-date through January 29 in multi-outlet and convenience stores tracked by market research firm IRI. Although dollar sales climbed, volume (measured in case sales) was slightly down -0.3% through the first month of 2023.