News

The spiked sports drink competition is getting another major player. Boston Beer Company will officially launch Rally Dog Vodka Ade in four test markets in September.

Craft beer’s summertime blues deepened to start the back half of the season, according to the latest monthly report from market research firm Circana.

Ready-to-drink cocktails (RTD) carry the highest average price per serve of any category, yet are experiencing the most growth – undercutting old assumptions about what ‘trading up’ means to consumers.

The Brewers Association’s (BA) state government affairs director Sam DeWitt has left the trade group after more than four years.

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Beer’s August losses weren’t as steep as initially reported, according to new corrected data shared by market research firm Circana.

One of the ad industry’s most lauded firms is jumping into beverages with a low-dose THC drink modeled after classic American beer. Herb Light is billed as a “crushable super-low-dose light beer-styled brew” with just 1 mg THC per 12 oz. can. “Big taste, little high” is the tagline.

Financial services firm RBC Capital Markets believes young drinkers’ consumption will increase by the end of 2027.

As it bolsters its core seasonal craft beer lineup with occasion-driven variety packs, 38-year-old Great Lakes Brewing Company (GLBC) also has several irons in the beyond-beer fire. Earlier this month, Great Lakes announced the launch of aSplash, a ready-to-drink (RTD) canned cocktail produced in collaboration with Columbus, Ohio-based Watershed Distillery, the Buckeye State’s largest craft spirits producer.

has suddenly become a very hot topic across the pond in London, arguably the ground zero of said activity outdoors at the pubs. The Westminster City Council is looking to cut down on the vibrant outdoor drinking culture in London, particularly in Soho, which expands significantly when the sun is finally out in London for more than 6 hours a day in the summertime.

Sapporo USA will lay off 58 Stone Brewing workers across three California facilities effective October 19, according to an August 19 Worker Adjustment and Retraining Notification (WARN) Act notice filed with the state.

Check out news items initially reported in the Brewbound Insider Newsletter August 20-21, including headlines from the Brewers Association, Constellation Brands, Sierra Nevada and more.

Gallup’s highly anticipated report on consumers’ drinking habits was released Thursday, and like most years, the survey results’ underlying trends depend on which angle you’re cutting the data.

Boston Beer Company CFO and treasurer Diego Reynoso is leaving the company a year after it awarded him a $1.2 million stock retention bonus, according to an 8-K filing Thursday.