So, I guess it’s comforting to know that if you ever get a not-so-great medical diagnosis, the folks at Gear Patrol have you covered. No, they won’t help with medical advice or mental health resources . . . but rather they have very considerately compiled the list of “24 beers you need to try before you die.” So, have fun using your last days on earth to track down bottles of beer.
Hope your St. Pat’s Day celebrations are off to a fine start given the calendar timing this year! Sean 2004 would likely already be a couple of pints in alongside ya at this time of day … but Sean 2024 is more likely just getting back from a yoga class. Listen – times change, people. Pretty sure we’re already getting close to Jess’ Saturday nap time.
I’m beginning to think Jason Kelce may need to take up knitting in retirement, otherwise I’m getting concerned he’s just going to be asked to chug beer wherever he goes from now on.
Well, it’s finally March everyone! The month where St. Pat’s Day and more sunlight hopefully move beer sales into growth, amirite? (🙏). Because the Super Bowl sure didn’t do it.
In this issue, the first 3 Up 3 Down with 3 Tier Beverages of 2024, A Round With Breakside Brewery’s Ben Edmunds, news of a strike at Molson Coors’ Fort Worth facility and much more.
Dare I say, I think maybe the $20+ million that big beer spent on Super Bowl advertising this year may have been a bit of an overkill 😬.
This week’s beer is going out to the drunk state of New Hampshire! Come for the, uh, I dunno, Dartmouth visit (🤷), stay for the tax-free alcohol sales!
Welcome to Brewbound’s Inside Look at the Beer Business for the week that was … Saturday, January 13, 2024. Where I have good news for any pregnant readers who are looking to publicly shame their significant others on social media! #finally
Brewbound Insiders are digging into the latest non-alcoholic beverage trends, with the arrow continuing to point up for the category as Dry January approaches.
I hope you didn’t forget to pick up a 19.2 for grandma this week on your “Crap, is that today??” c-store visit on the way to your family Thanksgiving dinner this week. #BlackoutWednesday has consequences people – do your shopping before doing your BCBS vertical next year, mmmkay?
It was hard to miss the HEINEKEN SILVER branding tonight at the F1 race in Vegas 🧐. HEINEKEN is doubling down on the light beer brand, dedicating another $100 million to ‘getting the word out’ in 2024.
I have great news for 2016 Sean! (I’m Sean, BTW … yes, I dressed myself today, why?) TREE HOUSE is coming to NY state! Plus, New York 3 a.m. braggot drinkers, you have a reason to rejoice.
Craft declines have accelerated slightly as seasonal buying patterns return to the off-premise, according to Circana in the data firm’s monthly beer report.
