Well, I’m not saying the beer biz is desperate, but it seems pumpkin and Oktoberfest beers have a legitimate competitor in the 2025 Seasonal Creep Award competition (trust me, you don’t wanna know what the award is). GREAT LAKES made an announcement for their Christmas Ale on … September 10.
I finally have some good news! I’ve found the cause behind the negative beer sales trends this year – apparently, it’s baseball players. Yes, it seems the days of players charging the field with beers in hand or knocking down 9+ beers on a team flight (while thinking you drank 70) are over …
Despite what shelves look like at retail this week – it’s still a little early for Oktoberfest chatter, so let’s keep this weekend’s conversation to overpaid NFL players spitting on each other in true opening week fashion. But … who could resist a little preparatory pretzel talk when it involves good ol’ Shocktop!
Despite requesting an extension to its previous deadline, getting stockholder approval for a reverse stock split earlier this summer (which it ultimately decided against) and the stock hitting a low of … $0.35 a share at one point in the past year – Tilray was able to keep its stock above $1 a share for 10 consecutive days this month, and thus get off the NASDAQ’s naughty list.
While Taylor Swift’s New Heights pod episode this week may have had no sponsor ad reads or presenting sponsors 👀 . . . you can’t keep GARAGE BEER in a corner!
Some folks say NFL players have a tough time filling out their schedules once they’re retired, especially once training camp season begins without them. JJ Watt is showing that’s not a problem. He put his retired status to full use last week, easily completing the 9/9/9 challenge at a Brewers game.
As the heat index crosses the 100-degree mark here on the Jersey Shore … what better topic to get excited about than refreshing 14% ABV barrel aged stouts!
It’s always great when someone pours a fresh can of gasoline on the perennial kids in taprooms bonfire that seems to eternally burn in the craft beer world … thanks, NY Times.
It’s about time we start this newsletter with some good news, no? Move over Spirit Halloween stores – we’ve found a new use for former brewery space! So, how do y’all feel about, uh, “growing fish” instead of making beer?
This week’s beer goes out to Gen Z. Look, I know I’ve been a bit hard on you folks lately … so you certainly deserve a nice cold bottle of beer (you know how those aluminum tariffs are these days). Although, let me know if you need help opening it … as the youngins on the NBA Champion OKLAHOMA CITY THUNDER had no issues bouncing the PACERS out of town, but they were subsequently thwarted by the French.
Man, you know it’s bad when beer consumption is down in Belgium of all places. Data indicates the 2024 number was -2.1%, following a 2023 where it was -6%. Guessing that imported STELLA from Newark, NJ just isn’t moving as many units as one would hope … but maybe they should send over a few cases of BUSCH LIGHT’s newest foray into flavortown along with it – move over #BLAPPLE – it’s #BLIMEtime!
Well, it seems the Gen Z: Bar Noobs report is becoming a weekly thing. After last week’s bewilderment at the idea of using cash instead of credit cards as a way to control how much one spends at a bar in a given evening … it seems this week our relatively new LDA patrons need to be instructed how “ordering at the bar” works in the U.K.
according to this new NY Times piece, twentysomethings now get anxiety from leaving credit card tabs open, and yes, that sound you hear in the background is Gen X rolling our eyes at you big time. Instead, a lotta kids today pay with their credit cards and close out every time they go up to the bar to order a … HIGH NOON, even if they’re drinking several during a bar visit. What’s that? Cash? Yeah, not so much, boomer.
So, June is the month beer sales turn around … right? Asking for a friend. But hey – maybe the beer biz just needs an energy boost to change its fortunes! Thankfully A-B has ya covered with its new drink line called PHORM ENERGY, created in partnership with UFC CEO Dana White.
