Wisconsin Brewing Company

Check out news items initially reported in the Brewbound Insider Newsletter, including headlines from River Barrel Distributing, Go Brewing, Angry Orchard and others.

How are craft brewers strategizing for growth in a more mature craft beer market? Leaders from Independence Brewing, Allagash Brewing and Wisconsin Brewing shared their strategies and offered insights into how their businesses have evolved to meet current market conditions during the 2024 Brewbound Live business conference last month.

Harley-Davidson is rolling into the non-alcoholic (NA) beer segment via a licensing deal with Wisconsin Brewing Company. Road King American Pils is rolling out now throughout the Badger State in 16 oz. can 4-packs.

Wisconsin Brewing’s Paul Verdu and Move Ukraine’s Ken Shearer join the Brewbound Podcast to discuss the Move Ukraine collaboration beer project aimed at helping rebuild Ukraine.

Nearly six months into Paul Verdu’s tenure at the helm of Wisconsin Brewing Company (WBC), the Verona, Wisconsin-based brewery is making significant changes to its strategy, focusing its energy on the Lake Louie Brewing brand and WBC’s contract brewing business.

Paul Verdu, the former leader of Molson Coors’ craft beer division, has been appointed president of Wisconsin Brewing Company, the Verona, Wisconsin-based brewery announced today.

Wisconsin Brewing Company, Heineken, and UW­­–Madison students are collaborating to brew a wild lager beer with a strain of yeast discovered in Wisconsin by UW Professor of Genetics Chris Todd Hittinger and his students.

RE: FRESH Radler, which began as class projects within the University of Wisconsin – Madison, is now in commercial production and available in stores. RE: FRESH is a blend of real grapefruit soda and a classic lager beer.

Red Arrow American Pale Ale became available in stores May 1, and in just a few short weeks is nearly sold out. The high demand shows that the UW-Madison Fermentation Sciences Program (Campus Craft Brewery) has met its educational goals, while its partner, Wisconsin Brewing Company has exceeded its commercial goals.

Six teams of students from the UW-Madison College of Agriculture & Life Sciences, Department of Food Science, had their craft beers judged by a panel of industry professionals. After weeks of experimentation under Professor Jim Steele and Hans Zoerb (Campus Craft Brewery), teams brewed an American Pale Ale within a set of standards determined by Wisconsin Brewing Company.

Wisconsin Brewing Company’s Brewmaster is never satisfied, believing in a constant review of our beers. Earlier this year he decided to do a total re-do of our Golden Amber. “I enjoyed our Amber, yet believed there was much more potential in the beer” relates Kirby Nelson. “So I decided to take a new approach to the amber concept, changing the formula and raw materials, changing the yeast strain, and BOOM! The resulting liquid really came alive and became a brand new beer.”

Wisconsin Brewing Company is proud to announce a new brewing agreement with Toppling Goliath from Decorah, Iowa. Founded in 2009 by Clark and Barbara Lewey, and under the leadership of Brewmaster Michael Saboe, Toppling Goliath has won numerous regional, national and international awards and is about to embark on its second expansion.

VERONA, Wis. — Wisconsin Brewing Company announced today a new collaboration with Pabst Brewing Company (“Pabst”), the world’s largest American-owned brewer. Beginning on October 1, 2015, under the guidance of Greg Deuhs, Pabst’s Master Brewer, the Wisconsin Brewing Company began brewing Old Tankard Ale, a classic post prohibition American Ale from Pabst’s heritage portfolio that… Read more »

Verona, Wisconsin – Wisconsin Brewing Company is increasing its production capacity by nearly 25% in response to the significant demand for locally brewed craft beer. The brewery is currently installing four new tanks, which will allow for greater production and delivery of the freshest beer possible. Previous upgrades included a state-of-the-art centrifuge, which is enhancing… Read more »