Sazerac

Sazerac will acquire an equity interest in SIPMARGS, the ready-to-drink (RTD) sparkling margarita brand backed by social media personality Alix Earle and Palm Tree Crew, the company announced today. It will also enter into an exclusive distribution relationship with the brand.

Brown-Forman has rejected a $15 billion takeover offer from Kentucky rival Sazerac.

Spirits giant Sazerac announced today a “strategic partnership” with 818 Tequila, the brand founded by model and reality TV star Kendall Jenner.

Sazerac offered to acquire Brown-Forman for about $15 billion, according to a new report from the Wall Street Journal.

Weeks after Brown-Forman and Pernod Ricard confirmed they are in merger talks, Sazerac has entered the chat – but analysts are skeptical that the two whiskey giants can make a deal.

Weeks after Pernod Ricard and Brown-Forman confirmed that they are in merger talks, Sazerac is now reportedly eyeing a deal with the Jack Daniel’s maker.

Sazerac has acquired Dirty Shirley, the ready-to-drink (RTD) vodka-spiked take on the classic Shirley Temple, the company announced Thursday.

Sazerac is acquiring Texas-based Western Son Vodka and Distillery, the company announced today.

Sazerac Company has partnered with Molson Coors-aligned wholesaler Andrews Distributing on three new ready-to-drink (RTD) beverages in Texas, adding a regional portfolio to the spirit company’s expanding RTD business.