Sazerac

Liquid Death founder Mike Cessario is partnering with Sazerac to launch Mr. Fancy, a new RTD canned sparkling wine.

Bev-alc’s trajectory remained “stagnant” leading up to the final week of August, according to the latest weekly scans report from market research firm NIQ.

Fingers boozeletter author Dave Infante joins the Brewbound Podcast to deep dive Diageo’s ongoing restructuring and workforce slashing under CEO Sir Dave Lewis. The trio also hit recent headlines, including Garage Beer and Liquid Death tapping into the real world animosity around data centers and BuzzBallz’s recent Pop-Tarts partnership.

Sazerac has signed a binding agreement to acquire Au Vodka, a top-selling ready-to-drink (RTD) canned vodka brand in the UK. The deal continues the Fireball owner’s two-year buying spree and marks its largest push yet into the UK market.

Minute Maid Spiked is adding Vodka Lemonade Iced Tea to its lineup, marking the brand’s first entry into the hard iced tea set. The launch also lands as the brand’s first release since Sazerac took over distribution in partnership with Coca-Cola’s newly restructured “firewalled, wholly owned” bev-alc subsidiary, Red Tree Beverages.

Southern Glazer’s Wine & Spirits has closed on its acquisition of independent red network distributor Eagle Rock Distributing Co.’s Colorado operations. With the deal now in the books, SGWS announced a pair of key leadership appointments.

Months after Brown-Forman’s board rejected Sazerac’s $15 billion buyout proposal, Sazerac has taken a renewed bid directly to shareholders.

This year’s Fourth of July celebrations promised to be the biggest yet, with the U.S. celebrating its 250th anniversary. However, the holiday appeared as a small blip in off-premise scans, according to the most recent report from market research firm NIQ.

This year’s Fourth of July temperatures were hot across most of the U.S., but bev-alc sales were a bit more tepid during the holiday, according to the latest weekly off-premise scans report from market research firm Circana.

Reyes announced Tuesday that Sazerac had selected the multistate distributor’s recently acquired RBG Spirits & Wine of Colorado branch as its new distribution partner.

Most founders build to scale, but Adam Kost, founder of ready-to-drink brand Dirty Shirley, built to prove. In a saturated market, Dirty Shirley was structured from day one as a market-validation project that was lean, disciplined, design-led and deliberately positioned for an early strategic exit – which it got.

Brown-Forman and Sazerac are doubling down on ready-to-drink (RTD) with brand extensions and new-to-world brands launching today.

The cracks in the facade of beer’s improved performance in 2026 have begun to widen, according to the latest monthly report from market research firm Circana. Year-to-date (YTD) through May 17, beer category dollar sales increased 0.3% at multi-outlet grocery, mass retail and convenience stores (MULO+C) tracked by Circana.

Sazerac will acquire an equity interest in SIPMARGS, the ready-to-drink (RTD) sparkling margarita brand backed by social media personality Alix Earle and Palm Tree Crew, the company announced today. It will also enter into an exclusive distribution relationship with the brand.