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Samuel Adams
Boston · Massachusetts · Production - Regional
Brewery news
Craft Seasonals’ Growth Slower Than Overall Craft Segment, Causing Uncertainty for Some Portfolios
The seasonal beer segment hasn’t received the same double-digit bump that skyrocketing off-premise sales have delivered for the overall craft beer segment, according to market research firm Nielsen.

Truly Hard Seltzer Boosts Boston Beer Company to Double-Digit Growth
Boston Beer Company reported strong earnings during its third-quarter earnings call Tuesday evening. The company reported depletions (sales-to-retailers) growth of 30%, 24% of which came from Boston Beer’s core brands and 6% of which came from Dogfish Head offerings.
Brew Talks GABF 2019: Sam Calagione Discusses Dogfish Head-Boston Beer Merger
Dogfish Head co-founder Sam Calagione shared how the first 149 days of his company’s merger with the Boston Beer Company was progressing during Brewbound’s final Brew Talk meetup of 2019. Calagione pointed to goals of brand longevity and growth outside Dogfish Head’s homebase of the Mid-Atlantic region as the reasons for forming a business partnership… Read more »
Boston Beer Company Releases 30th Anniversary Samuel Adams OctoberFest and Kosmic Sour
The brewers at Samuel Adams announce the return of Sam Adams OctoberFest – the #1 selling fall seasonal beer that has won an unprecedented 125 international awards in its 30-year history.

Boston Beer Company Creates New Ads for Samuel Adams Sam ‘76
A bevy of new advertisements for one of Boston Beer Company’s core Samuel Adams beers, Sam ’76, hit the brewery’s YouTube channel today. The commercials, which carry the tagline “I can taste my beer,” feature drinkers “finally” discovering taste in their beverage.

Boston Beer Rebounds in Q1, Reports 15 percent Shipment Growth
Boston Beer Company has returned to growth. The company — which makes the Samuel Adams, Angry Orchard, Twisted Tea, and Truly Spiked & Sparkling products — today reported its first-quarter 2018 earnings, which were highlighted by double-digit revenue and shipment growth.

Boston Beer Confirms Plans to Open Faneuil Hall Taproom
The maker of Samuel Adams beer is planning to set up shop in the heart of downtown Boston, today confirming plans to open a taproom in the summer of 2019. Boston Beer Company — which makes and markets a variety of beer, cider and flavored malt beverage products – is “in the final stages of negotiating” a lease for another Samuel Adams taproom to be located at 60 State Street.
Boston Beer Company Releases Samuel Adams New England IPA Nationwide
New England’s leading independent craft brewer is paying homage to its roots by proudly celebrating the national release of Samuel Adams New England IPA, a refreshingly juicy and hazy IPA. Previously available only in New England, Sam Adams brewers listened to drinkers’ enthusiasm for the beer, which was the best-selling growler of 2017 at the Boston Brewery, and are responding by rolling it out across the country for craft beer lovers to enjoy.
Boston Beer Company Releases Samuel Adams Sam ’76
Samuel Adams has once again mirrored the rebellious traits of its namesake and crafted Sam ’76, a refreshing and flavorful union of lager and ale.

Boston Beer Debuts New Session Lager at GABF
Each year, during the Great American Beer Festival in Denver, Colo., Boston Beer Company invites members of the media to be among the first to taste its new focus items. The latest? A 4.7 percent ABV lager, called Sam ’76, that is brewed with craft’s most en vogue hops — cascade, citra, mosaic, simcoe and galaxy – and fermented with both lager and ale yeast strains.