Monster Brewing

Monster Brewing’s 2026 innovation slate will include a pair of lagers and the company’s first spirits-based, ready-to-drink offering.

Constellation Brands Layoffs at Rochester HQ; Monster Q3 Alcohol Net Sales -17%; Samuel Adams Adds Winter White Ale, First New Winter Seasonal in 30 Years; Athletic, Vans Warped Tour Debut Collaboration; Pair Your Market Basket Sub with a MB Lager; Parting Shot: Rainier Jubilee Cans Return.

Monster Beverage Corporation surpassed the $2 billion quarterly net sales milestone for the first time in the company’s history, reporting an 11.1% year-over-year increase in its Q2 2025 earnings report this week. However, Monster’s alcohol ambitions have faltered, falling 8.6% to $38 million.

Six of the 10 largest Brewers Association-defined (BA) craft breweries recorded volume declines in 2024, according to data from the trade group’s May/June edition of The New Brewer magazine.

Monster Brewing will cease operations in Utah late next month, the company announced Thursday. Production of its Utah-based brands Wasatch Brewing and Squatters Brewing will shift to other facilities within Monsters’ bicoastal network, according to a statement from Monster Brewing president Ray LaRue.

Monster Beverage Company reported a $130.7 million impairment charge on its alcohol brands in Q4 2024, bringing its total write down on its bev-alc business over the last year to more than $138.7 million, the energy drink giant reported yesterday in its Q4 and full-year 2024 earnings report.