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Brewery news

NIQ: Beer Dollars +0.7%, Volume -4.1% Through Mid-June

Off-premise beer category dollar sales are up +0.7%, while volume sales have declined -4.1% for the four-week period ending June 17, according to market research firm NIQ. Also, the off-premise declines of Bud Light accelerated compared to previous weeks.

Survey Says: Beer Distributors Believe Bud Light Has Suffered Permanent Damage

A pair of beer distributor surveys found that many in the middle tier believe that the conservative led boycott of Anheuser-Busch’s Bud Light brand may be permanent. Financial services firm Jefferies’ survey found that a majority (65%) of distributors surveyed expect the Bud Light downturn to last at least another six months, while 32% believe it could be permanent. A separate distributor survey by Goldman Sachs analyst Bonnie Herzog found that most respondents are “pessimistic about the potential for a full recovery” of Bud Light’s “brand equity and market share.”

Original Owners to Reacquire Funky Buddha, Four Corners As Constellation Brands Exits Craft

Constellation Brands is exiting the craft beer business. Constellation, which has found success with Mexican import brands Modelo, Corona and Pacifico, said it will divest of its craft and specialty division to refocus its efforts on its core brands. As such, Funky Buddha Brewery in Florida and Four Corners Brewing Co. in Texas will return to their respective original founders.

Constellation Brands’ 2023 Plans: Big Bet on Modelo Oro; Non-Alc Corona on the Way

Not content to rest on Modelo’s laurels as the country’s No. 2 beer brand, Constellation aims to continue to raise consumer awareness, which increased +43% in 2022, VP of brand marketing Greg Gallagher said. “We have a ton of room to grow and we’ll have to continue to find new ways to attract more drinkers,” he said.