Canarchy Craft Brewery Collective

According to a letter to distributors viewed by BevNET and Brewbound, Tony Short, CEO of Monster-owned beer maker CANarchy Craft Brewery Collective, confirmed previous reports that The Coca-Cola Company has begun the process of onboarding Bang within its national red-truck distribution system, marking the brand’s second go-round with one of the country’s largest beverage suppliers.

Cue DJ Khaled’s “another one.” The trend of craft breweries extending their flagship beers continues. The latest is Monster-owned CANarchy’s Oskar Blues Brewery, which has extended its Dale’s Pale Ale.

Boosted by triple-digit growth from its nascent alcohol division, Monster Energy beat analysts’ predictions in reporting an 11.9% year-over-year rise in net sales in its Q1 2023 earnings report on Thursday afternoon.

Monster Energy Company unveiled its full 2023 innovation pipeline during its annual investor meeting webcast on Wednesday, showcasing its ambitions in the better-for-you energy, alcohol, and canned water categories.

Monster Beverage Company reported +15.2% year-over-year sales growth in the third quarter, even as increased expenses and cost of goods continue to drag on the energy drink maker’s margins despite price increases.

To mark the anniversary of the original-craft-beer-in-a-can’s first run down a canning line, Oskar Blues is releasing the Dale’s Pale Ale Throwback 15-Pack for a limited time nationwide.

The Beast Unleashed, the first product born from Monster Beverage and CANarchy Craft Brewery Collective’s merger, will roar to life in January 2023.

Monster Beverage Company confirmed its long-rumored entrance into beverage alcohol during its Q2 2022 earnings call on Thursday, announcing that Monster Beast Unleashed, a four-SKU line of flavored malt beverages (6% ABV) will launch in late Q4 2022 with the goal of being nationally distributed by the end of 2023.

Social media has been a non-negotiable item in breweries’ marketing toolkits for well over a decade. With so much invested in the discipline, what do marketers need to know about changes to social platforms? Four experts discussed social media strategy on the most recent episode of Brewbound Frontlines.

Monster Beverage Corp. plans to introduce three to four alcoholic beverage brands over the next few quarters, some of which will use brand names acquired from CANarchy and some that will be developed in-house. That slate may not include hard seltzer, as the company playing in the broader FMB space and, potentially, spirit-based RTD canned cocktails.

On February 17, Monster completed its acquisition of CANarchy Craft Brewery Collective LLC for $330 million, bringing a roster of craft beer brands into its portfolio including Oskar Blues, Cigar City, Deep Ellum, Perrin Brewing, Squatters and Wasatch.

Squatters founders Peter Cole and Jeff Polychronis’ PRC Restaurant Company, along with boutique investment firm Sentry Financial and local investors, acquired the Salt Lake Brewing Company from CANarchy.

The rumored tie up between Constellation Brands and energy drink maker Monster Beverage is progressing and a deal could be completed in the coming weeks, according to a Bloomberg report.

Cigar City Brewing (CCB), the Southeast’s leading craft brewery, has announced the release of the Jai Alai IPA Mixed 12-Pack, a variety pack of four different iterations of its flagship beer in a single package.