Canarchy Craft Brewery Collective

Monster Beverage Corporation surpassed the $2 billion quarterly net sales milestone for the first time in the company’s history, reporting an 11.1% year-over-year increase in its Q2 2025 earnings report this week. However, Monster’s alcohol ambitions have faltered, falling 8.6% to $38 million.

Six of the 10 largest Brewers Association-defined (BA) craft breweries recorded volume declines in 2024, according to data from the trade group’s May/June edition of The New Brewer magazine.

Monster Brewing will cease operations in Utah late next month, the company announced Thursday. Production of its Utah-based brands Wasatch Brewing and Squatters Brewing will shift to other facilities within Monsters’ bicoastal network, according to a statement from Monster Brewing president Ray LaRue.

Monster Beverage Company reported a $130.7 million impairment charge on its alcohol brands in Q4 2024, bringing its total write down on its bev-alc business over the last year to more than $138.7 million, the energy drink giant reported yesterday in its Q4 and full-year 2024 earnings report.

Monster Beverage expects to take another impairment charge on Monster Brewing, the bev-alc division created after it acquired CANarchy, executives shared during a conference call for investors Tuesday.

Monster Beverage Company reported that it has “restructured” the senior management of its alcohol brands division, following the appointment of Ray LaRue as president, the company shared within its Q3 2024 financial results. Nevertheless, the company said it remains “positive for the prospects of alcohol products within our broader portfolio.”

Monster Beverage Corp. struggled to overcome weak sales growth for its energy drinks in Q2, while its nascent beverage-alcohol division also took a step back.

Monster Brewing Company is shuttering Deep Ellum Brewing’s taproom and shifting production from its Dallas facility to the company’s other breweries.

Monster-owned Cigar City will shift the Tampa, Florida-based craft brewery’s production hub to a cross-category innovation center; as a result of the change, 12 positions have been terminated, Brewbound has confirmed. The company also eliminated the position of long-time and original brewmaster Wayne Wambles on February 9.

The Oskar Blues brewery and taproom in Austin, Texas, has closed, and Ninkasi Brewing has shuttered its Better Living Room taproom in Eugene, Oregon.

According to a letter to distributors viewed by BevNET and Brewbound, Tony Short, CEO of Monster-owned beer maker CANarchy Craft Brewery Collective, confirmed previous reports that The Coca-Cola Company has begun the process of onboarding Bang within its national red-truck distribution system, marking the brand’s second go-round with one of the country’s largest beverage suppliers.

Cue DJ Khaled’s “another one.”

The trend of craft breweries extending their flagship beers continues. The latest is Monster-owned CANarchy’s Oskar Blues Brewery, which has extended its Dale’s Pale Ale.

Boosted by triple-digit growth from its nascent alcohol division, Monster Energy beat analysts’ predictions in reporting an 11.9% year-over-year rise in net sales in its Q1 2023 earnings report on Thursday afternoon.

Monster Energy Company unveiled its full 2023 innovation pipeline during its annual investor meeting webcast on Wednesday, showcasing its ambitions in the better-for-you energy, alcohol, and canned water categories.