Athletic Brewing Company

As a Certified B Corp, Athletic Brewing Company, the leading non-alcoholic craft brewer in the U.S., is committed to giving back to foundations and organizations aligned with the brand values to protect the environment and outdoor spaces.

Non-alcoholic beer maker Athletic Brewing Company’s third production facility — a 150,000 sq. ft. brewery in Milford, Connecticut — officially opened today.

Ball Corp., the world’s largest aluminum beverage can manufacturer, has partnered with the investment firm Manna Capital Partners to create an aluminum can sheet rolling mill and recycling center in Los Lunas, New Mexico.

Everett, Massachusetts-headquartered Night Shift Brewing will begin distributing in Maryland with Legends Ltd., the Baltimore-based subsidiary of Sheehan Family Companies. Manhattan-based Torch & Crown Brewing has entered Massachusetts statewide with Craft Collective.

Athletic Achieves B-Corp Status Non-alcoholic beer maker Athletic Brewing Company has achieved Certified B Corporation status, which the organization says means a “business is meeting high standards of verified performance, accountability, and transparency on factors from employee benefits and charitable giving to supply chain practices and input materials.” “Being able to identify as a B… Read more »

Athletic Brewing has partnered with L.A. Libations-owned mixer maker Arriba Chelada to produce a ready-to-drink non-alcoholic michelada, Nada Chelada, rolling out to stores in the Southwest this month.

Athletic Brewing, the leading non-alcoholic craft brewer and recently named as one of TIME’s 100 Most Influential Companies in 2022, is once again releasing a limited edition peanut butter porter-style brew in collaboration with Justin’s, called Nature Nut, this April as part of their Trail Mix Pack ahead of Earth Day.

San Diego-headquartered JuneShine released its first commercial campaign today, promoting its recently launched ready-to-drink, spirits-based canned cocktails with the tagline of “Dodge the Sugar.” Beer buyers’ behavior has “continued to revert to pre-pandemic trends” for the third consecutive month, according to the National Beer Wholesalers Association’s (NBWA) March Beer Purchasers’ Index (BPI).

Non-alcoholic (NA) beer maker Athletic Brewing Company will increase prices for many of its offerings, starting February 15, citing inflationary cost pressures from across the supply chain.

Beer Kulture, a nonprofit organization working to increase diversity and inclusion in the craft beer industry, and Athletic Brewing Company, America’s leading non-alcoholic brewer, are once again teaming up in February to celebrate Black history and culture.

Athletic Brewing Company co-founder and CEO Bill Shufelt discussed the evolution of non-alcoholic (NA) beer – and the strategies the Stratford, Connecticut-based brewery has used to become a leader in the segment – during the Brewbound Live 2021 business conference in Santa Monica, California earlier this month.

More than 40 beverage companies and their leadership have joined forces as the founding members of the Adult Non-Alcoholic Beverage Association (ANBA), an industry trade organization created to support companies in the non-alcoholic beer, wine, and spirits spaces.

Outside, Inc., the world’s leading creator of active lifestyle content, services, events, and experiences, announced a partnership with Athletic Brewing, a premium, non-alcoholic craft brewery, to create shared experiences and an exclusive content hub on Outside Online, known as Without Compromise.

Fast-growing non-alcoholic craft beer maker Athletic Brewing Company has hired Andrew Katz to serve as the company’s first chief marketing officer.