Athletic Brewing Company

The largest, dedicated non-alcoholic (NA) beer maker in the U.S. is attempting to put a new spin on “Dry January.” Athletic Brewing Company has launched “Athletic January,” a new campaign that puts the brand’s name at the forefront of a month in which many consumers abstain from alcohol.

An industry-wide effort is needed to reverse soft beer category trends, elevate the category and appeal to young legal-drinking-age (LDA) consumers, leaders from New Belgium, Pabst Brewing and Athletic Brewing shared during a discussion with consultant Amy Jo Martin as part of the general session of the National Beer Wholesaler Association (NBWA) Annual Convention in San Diego.

Similar to the off-premise, the non-alcoholic (NA) beer segment is outperforming the broader beer category in bars, restaurants and other venues, according to CGA, an NIQ-owned on-premise market research firm.

Fast-rising non-alcoholic beer maker Athletic Brewing Company has closed a $50 million “equity financing round” led by private equity firm General Atlantic, with several key investors from previous fundraising rounds also participating.

The mystery surrounding who would take over the now former Ballast Point production facility in San Diego is officially over. When Ballast Point owners Kings and Convicts announced in April that they had ceased production at the Miramar facility, whispers pointed to dedicated non-alcoholic (NA) beer maker Athletic Brewing Company taking over the space. The speculation proved true.

Dedicated non-alcoholic (NA) beer maker Athletic Brewing is taking a page out of 2010s craft beer check-in culture and run-tracking with its new app feature. Athletic launched “Track Record” earlier this month in order to give its app users a way of recording their alcohol-free days and creating streaks.

Athletic Brewing Company, the largest non-alcoholic brewery in America, announced the re-release of Ready Front IPA, a limited-time offering created to celebrate veterans.

While Athletic Brewing Company continues to record exponential growth for its non-alcoholic (NA) offerings in the U.S., it’s not limiting itself to its home country. The Milford, Connecticut-based craft brewery announced expansion moves today for its business in both the U.K. and Canada.

Athletic Brewing Company, America’s leading producer of non-alcoholic craft beer, announced the fifth annual release of its classic non-alcoholic Oktoberfest.

Athletic Brewing Company, America’s largest non-alcoholic craft brewery, today announced the re-release of its popular Rainbow Wall Blood Orange IPA for Pride Month.

Athletic Brewing Company, America’s largest non-alcoholic craft brewery, has partnered with Netflix on an exciting new series of limited-edition brews.

Athletic Brewing Company, America’s leading producer of non-alcoholic craft beer, has been named the official non-alcoholic beer sponsor of the Walker Hayes Duck Buck Tour.

Athletic Brewing Company’s Upside Dawn Golden will be served on all domestic JetBlue flights starting in May, the company shared today. The partnership marks the first time that a major U.S. airline has served non-alcoholic craft beer at 35,000 feet.

Athletic Brewing, the country’s largest dedicated non-alcoholic craft brewery, will match the first $100,000 donated to the Michael Jackson Foundation for Brewing & Distilling’s (MJF) second annual fundraising campaign.