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Brewery news

Hoplark’s Brand Refresh Aims to Boost Discovery Across Channels

After eight years in the business, Hoplark is starting fresh. The Colorado-based hop-infused beverage maker is rolling out a comprehensive visual refresh this summer aimed at solidifying its identity across categories while broadening its reach to new consumers.

Brooklyn Brewery Rebrands Non-Alcoholic Beer Line

Brooklyn Brewery’s non-alcoholic beer line is getting a rebrand and dropping the Special Effects moniker used since the line’s 2019 launch. Moving forward, the NA beer brand family will be Brooklyn Brewery Non-Alcoholic.

Brooklyn Tags In U.S. Beverage to Lead Sales

Brooklyn Brewery has tapped U.S. Beverage (USB) to lead its sales efforts in a new national partnership, the companies announced Monday. The partnership launches on November 1, according to a press release. No changes are expected for Brooklyn’s existing distributor network, and no equity is changing hands.

A Round With: Brooklyn Brewery’s Robin Ottaway on Why ‘Support Isn’t Conditional’

When several companies walked back their support for underrepresented groups and canceled diversity, equity and inclusion initiatives, Brooklyn Brewery got even louder in its long-time support of the LGBTQ+ community. In this week’s edition of A Round With, our Q&A with industry leaders exclusively for Brewbound Insiders, Brooklyn president and CEO Robin Ottaway explains why 2025 is “the moment to step up.”

Total Wine, Whole Foods Dish on Summer Retail Trends

Non-alcoholic beer, Italian imports and fruit-forward offerings are just a few of the summer trends popping in Total Wine & More and Whole Foods Market stores. Total Wine’s Adrea Starr and Whole Foods Market’s Mary Guiver offered insights into what they’re seeing as summer sets in.

Brooklyn Brewery and Yolélé Collaborate to Release ‘Fonio Rising’ Beer Worldwide

Global craft beer innovator Brooklyn Brewery announces the launch of Fonio Rising a distinctive and delicious craft beer made with the climate-resistant, ancient West African grain fonio, meticulously brewed in collaboration with purpose-driven food business Yolélé, whose mission is to bring underutilized African ingredients like fonio to global tables.