The Brooklyn Brewery

Brooklyn Brewery’s home borough exists in one of the most culturally diverse parts of the country.

Registration for the Brewers Association’s (BA) annual Craft Brewers Conference (CBC) and BrewExpo America opens Tuesday, May 4, and the trade group has provided an overview of safety measures for the trade show.

For 2021, Brooklyn will lean on a slate of new offerings including Pulp Art Hazy IPA, the expanded Special Effects non-alcoholic line, and a line of hard seltzers, in addition to its flagship Brooklyn Lager and Summer Ale seasonal.

Brooklyn Brewery sold its international brand rights in Europe and parts of Asia to long-time collaborator Carlsberg for around $130 million last year. The Danish multinational beer manufacturer reported the June acquisition of Brooklyn’s brand rights within its 2020 annual report.

Brooklyn Brewery co-founder Steve Hindy, one of the famed “Class of ’88” pioneers of the craft brewing movement, has announced his retirement, effective December 31.

Just in time for “Dry January,” Brooklyn Brewery will launch the next offering within its fast-growing non-alcoholic beer line Special Effects. The New York craft brewery today officially announced the addition of an IPA to the Special Effects portfolio to go along with Hoppy Amber.

While many taprooms across the country are closed for on-premise consumption, Craft’d Company, a Boston-based craft beer events company, has launched Virtual Beers with the Brewers. The live stream guided tastings give viewers the opportunity to learn about, interact with and support the breweries in their communities and beyond.

The parent company of Brizzy Seltzer Cocktails has filed a lawsuit against Molson Coors Beverage Company in U.S. District Court for the Western District of Texas, alleging that the second largest U.S. beer manufacturer’s Vizzy Hard Seltzer name “is nearly identical to Brizzy in sight, sound and appearance” and infringes upon its trademark.

Richard Mahoney, the chairman of the board of The Wine Group, is the lead investor in Chicagoland craft brewery Kings & Convicts’ acquisition of Ballast Point Brewing Company from Constellation Brands, according to the ChicagoTribune. Brooklyn Brewery restructures sales force.

Two of Pennsylvania’s most iconic businesses — D.G. Yuengling & Son and The Hershey Company — are linking up on a fall beer release, Chocolate Porter. Meanwhile, Brooklyn Brewery is betting on non-alcoholic beer catching on in the U.S., bringing its non-alcoholic hoppy lager offering, Special Effects, to select U.S. markets this fall.

For the third consecutive year, Pennsylvania produced more craft beer than any other state in the nation, Brewers Association chief economist Bart Watson shared during the Brewers of Pennsylvania’s annual Meeting of the Malts gathering in Hershey, Pennsylvania.

Together with nearby Nya Carnegiebryggeriet (New Carnegie Brewery, founded 2012 by Carlsberg Sweden and Brooklyn Brewery) Fotografiska is now launching its own beer, Echo. A beer brewed from, among other things, leftover sourdough bread from Fotografiska’s kitchens.

After more than 30 years, New York’s Brooklyn Brewery will finally begin distributing its products in an ultra-competitive California craft beer market. The company will partner with Stone Distributing for coverage throughout Southern California, and DBI and Bay Area Beverage Co. for support in Northern California.