The seasonal beer segment hasn’t received the same double-digit bump that skyrocketing off-premise sales have delivered for the overall craft beer segment, according to market research firm Nielsen.

Stella Artois, reflecting a Belgian brewing tradition dating back to 1366, today introduced Stella Artois NOVA, a stylish and design-driven innovation in draught beer. Stella Artois NOVA is an all-in-one, refrigerating countertop draught unit, created by Stella Artois in partnership with acclaimed industrial designer Marc Thorpe. The unit was developed for more intimate bars, lounges and restaurants that wish to serve draught beer but do not have the space or capability to install full-scale draught systems. Stella Artois NOVA now makes this possible thanks to its unique, break-through draught technology.

Betting on continued growth of the rapidly developing U.S. cider market, Anheuser-Busch InBev today announced plans to nationally distribute its Stella Artois Cidre brand. The dry European-style cider, which was first introduced in 26 states last May, will be available across the U.S. in 4-packs, 24 oz. bottles and on draft.

ST. LOUIS — Stella Artois, the best-selling Belgian beer in the world, is introducing Stella Artois Cidre to the surging U.S. cider market.