Pabst Brewing Company

abst Blue Ribbon has been brewing up delicious, refreshing drinks for over 175 years, and 2021 will be no different, as the famed blue ribbon graces three bold new flavors of Pabst Blue Ribbon’s effervescent Hard Tea. Hard Tea enthusiasts will be able to grab all their flavor fixes at once with the national launch of Pabst Blue Ribbon’s new Hard Tea Variety Pack.

Citing a “growing decline in” demand and sales, Pabst Brewing Company announced it is “temporarily pausing production” of the 125-year-old Olympia Beer brand.

Brewbound readers in 2020 sought out news about the pandemic, mergers and acquisitions, brewery closures and job changes. 2020 marked a year of shifts for brewers, as well as Brewbound, which shifted its business model to a subscription model. With that in mind, we’ve pulled the five most-read stories before the paywall was introduced and the five most-read stories after.

Two of the largest beverage alcohol producers in the country are teaming up. Pabst Brewing Company and Jack Daniel’s maker Brown-Froman today announced a partnership in which Pabst will produce, sell and distribute Jack Daniel’s Country Cocktails, the whiskey brand’s line of flavored malt beverages.

2020 will see Captain Pabst’s final voyage. Pabst Brewing Company announced yesterday that the Captain Pabst Pilot House, its Milwaukee, Wisconsin-based brewery, taproom and event space, will permanently close on December 21.

The deal is finally done for Pabst Brewing Company to acquire the former Molson Coors production facility in Irwindale, California.

Pabst Brewing general manager and president Matt Bruhn said Pabst entered 2020 after a “tough but good” 2019, in which the company led the industry in price at a sub-premium level. He called it a “stabilizing year.” “We headed into 2020 in a really good position,” he said. “We built momentum in Q4 ’19, started to turn some of the trends around volumetrically, launched some cool innovation, had some winners in the back half of ’19. Quarter one 2020 was excellent.”

Pabst Brewing general manager and president Matt Bruhn believes mainstream beer is facing a “Kodak moment,” Just not in the traditional sense. “We’re at a Kodak moment where the consumer demand is upending the industry,” he explained. “Now if you only have the ability to produce mainstream beer, you’re going to get caught short.”

Nabis, California’s largest software-enabled cannabis distributor, announced that the company has entered into an exclusive partnership with Pabst Labs to distribute Pabst Blue Ribbon Cannabis Infused Seltzer across California.

The Pabst Blue Ribbon name is now attached to a new non-alcoholic, THC-infused, lemon-flavored seltzer. The Los Angeles-based beer manufacturer’s PR firm today announced the formation of Pabst Labs, a licensed cannabis company based in Los Angeles, as well as the launch of a non-alcoholic, THC-infused, lemon-flavored seltzer, Pabst Blue Ribbon Cannabis Infused Seltzer, in California.

This Fall, marking National Coffee Day, Pabst Blue Ribbon will once again reinvigorate the Hard Coffee space, with the launch of Hard Cold Brew.

This Fall, Pabst Brewing Company proudly returns the quintessential American lager, Schaefer, to New York City.

New Belgium will wade into the increasingly crowded hard seltzer segment next year with Fruit Smash, Brewbound has confirmed. Massachusetts’ Trillium Brewing reopened its popular beer garden on Boston’s Rose Kennedy Greenway today for its fourth season.

Rainier Brewing Company was born in 1878, and has been synonymous with Seattle since before Washington was even a state. After 140 years of brewing beer, blazing trails and tracking the mythic Wild Rainiers, Rainier will launch Rainier Mountain Fresh Gin this September.