New Belgium Brewing Company

This Earth Day, Fat Tire is releasing “Torched Earth Ale,” a beer made with smoke-tainted water, dandelions, and drought-resistant grains – some of the less-than-ideal ingredients that would be available and affordable to brewers in a climate-ravaged future without aggressive action now to confront the climate crisis. The resulting dark starchy liquid with smokey aromatics is not likely to win any awards, but does highlight the stakes of climate change for beer lovers everywhere.

Dignitas, the esports vertical of New Meta Entertainment. (NME), has today announced that Voodoo Ranger, the IPA family of the New Belgium Brewing company, is now the Official Beer Partner of the storied esports organization.

New Belgium’s first company-owned restaurant — located in San Francisco’s Mission Bay neighborhood — will open Friday, April 9.

Piano Keys Imperial Stout is back for an encore performance in 4-pack 16oz cans in Atlanta, Georgia this week. The chocolate and vanilla Imperial Stout is an ongoing collaboration between New Belgium Brewing and Dennis Malcolm Byron, aka Ale Sharpton, an Atlanta-based craft beer ambassador.

If you’re getting into the $4 billion hard seltzer segment in 2021 with a glut of new offerings, you better go hard. For New Belgium Brewing Company, that amounts to the biggest investment behind a brand launch in the company’s history for Fruit Smash, the Fort Collins, Colorado-headquartered craft brewery’s irreverent seltzer line, which began hitting retailers earlier this month.

Drizly offered insights into sales of two of the online marketplace’s most popular beer category segments: IPAs and beyond beer, or “hard alternatives,” in the company’s parlance. Beverage packaging company Ardagh Group has proposed spinning off its can packaging operations into a new entity combined with Gores Holdings V, pending shareholder approval, according to a press release.

New Belgium launches IsMyBeerSustainable.com so consumers who care about how climate solutions and beer intersect can find out if popular brews are certified carbon neutral.

Since its debut in 2016, New Belgium Brewing’s Voodoo Ranger line has become a growth engine for the Fort Collins, Colorado-headquartered craft brewery. The IPA brand, fronted by a snarky, skeletal “spokescreature,” came at just the right time. Sales of New Belgium’s Ranger IPA were down 50% and the team decided the brand wasn’t salvageable. “We needed something fresh; we needed something more relevant to the IPA category,” CEO Steve Fechheimer said during the Brewbound Live business conference earlier this month. “It was time to take a risk.”

New Belgium will wade into the increasingly crowded hard seltzer segment next year with Fruit Smash, Brewbound has confirmed. Massachusetts’ Trillium Brewing reopened its popular beer garden on Boston’s Rose Kennedy Greenway today for its fourth season.

New Belgium Brewing is planning to take over the former Little Creatures taproom in San Francisco’s Mission Bay neighborhood by early 2021, according to Eater San Francisco.

New Belgium Brewing’s Voodoo Ranger IPA is giving control to its fans this month by allowing them to choose the brand’s first IPA rotator of 2021.

New Belgium Brewing products account for one sixth of the top 30 craft beer brands, according to market research firm IRI.

After helping orchestrate one of the biggest transactions in the craft beer space in 2019 — Kirin-owned Lion Little World Beverages’ acquisition of New Belgium Brewing — Simon Thorpe is on to his next project.

In celebration of International Beer Day, SCS Global Services (SCS) announced it has certified New Belgium Brewing’s iconic Fat Tire Amber Ale as America’s first nationally distributed carbon neutral beer. SCS issued the certification under the internationally recognized PAS 2060 Carbon Neutrality standard.