Boston Beer Company - Samuel Adams

Boston Beer Company has appointed Philip Hodges chief supply chain officer, according to an 8-K filing, submitted to the U.S. Securities and Exchange Commision last week.

Boston Beer Company’s promised refresh of Truly Hard Seltzer started hitting shelves this spring, with new packaging, real fruit juice and new campaigns designed to communicate a “clearer message” to consumers.

Enter: the HARD MTN DEW Baja Blast Variety Pack, a summertime exclusive 12-pack featuring fan favorite HARD MTN DEW Baja Blast, plus three new versions of Baja Blast deliciousness. Introducing the all-new HARD MTN DEW Baja Blast Pineapple, HARD MTN DEW Baja Blast Mango and HARD MTN DEW Baja Blast Punch.

Twisted Tea Hard Iced Tea, the nation’s No. 1 hard iced tea brand¹, is making sure “America Parties with Tea” this summer with the surprise release of a new, limited-edition flavor, Twisted Tea Rocket Pop.

Cider. An evolution of the fan-favorite Angry Orchard Rosé Hard Cider, Blueberry Rosé breaks from the tried and true by combining the crisp, juicy flavors of Rosé with real blueberries to deliver a fruity twist on the classic.

Twisted Tea continues to be one of the few Boston Beer Company offerings in the green, and the company doesn’t see that changing anytime soon, leadership shared during Thursday’s Q1 2023 earnings call with investors.

Cycling a rough first quarter of 2022 when the company’s shipments and depletions declined -25.1% and -7, respectively, Boston Beer Company reported a bumpy first quarter of 2023, as both depletions and shipments declined and the company recorded a $9 million net loss.

Boston Beer Company is making a convenience play in three markets with the launch of a new high-ABV, single-serve brand: Slingers Signature Cocktails.

Dogfish Head co-founder Sam Calagione has been hitting the road to promote the company’s new year-round offering Citrus Squall, a higher ABV beer-cocktail hybrid, and its spirits-based canned cocktails at retailers across the country.

The next popular non-alcoholic beverage brand to crossover into alcoholic beverages is SunnyD. Plus, new offerings from Molson Coors’ Simply Spiked, Bud Light Seltzer, and Jim Beam and Boston Beer.

Hard MTN Dew, the flavored malt beverage (FMB) from Boston Beer Company and PepsiCo, is expanding its lineup for the first time since launching with Livewire, an orange citrus flavor inspired by the soft drink flavor of the same name.

Boston Beer is hitting the reset button with Truly Hard Seltzer in an effort to reverse the brand’s negative trends. Ahead of today’s Q4 and full-year earnings report, Boston Beer announced it would release new packaging, a new advertising campaign and communicate “clearer messaging” for Truly this spring as the company looks to grow Truly’s share and hold the No. 2 position in the segment behind White Claw.

Coors Light and Miller Lite battled it out (literally) in Molson Coors’ Super Bowl ad spot Sunday, but in a surprise twist, the 30-second spot ended up being an ad for Molson Coors’ craft beer brand Blue Moon Belgian White.

Boston Beer Company’s named executive officers (NEO) will all receive raises in 2023 and most will receive a portion of their 2022 bonuses, according to a U.S. Securities and Exchange Commission (SEC) Form 8-K filed last week.