Zoe Licata

Zoe Licata

Senior Reporter, Brewbound.com

Zoe Licata joined Brewbound in 2021 after several years of freelance reporting and documentary work. She’s a Massachusetts native, guinea pig for bev-alc innovation and savant in Gen Z culture.

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Posts by Zoe Licata

Bart Watson: ‘Don’t Denigrate Where Consumers are Entering Craft;’ Early Craft Volume Data Tracking Below Expectations

Bart Watson: ‘Don’t Denigrate Where Consumers are Entering Craft;’ Early Craft Volume Data Tracking Below Expectations

Craft beer dollar sales and volume at off-premise retailers declined in 2022, and 2023 is not expected to be much better for the segment. If craft wants to win consumers and occasions, producers must meet new consumers on their level, Brewers Association (BA) chief economist Bart Watson shared last week at the New England Craft Brew Summit.