Zoe Licata

Zoe Licata

Senior Reporter, Brewbound.com

Zoe Licata joined Brewbound in 2021 after several years of freelance reporting and documentary work. She’s a Massachusetts native, guinea pig for bev-alc innovation and savant in Gen Z culture.

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Posts by Zoe Licata

Cider Sustaining Momentum Following National Cider Month

Cider Sustaining Momentum Following National Cider Month

In October, cider grew its share of beer dollars in Circana-tracked off-premise channels +0.25% month-over-month (MoM) – an improvement over the segment’s typical fall seasonal declines. The trend change is primarily due to the efforts of National Cider Month, according to leadership at Schilling Cider.

Circana Weekly Scans: Bev-Alc Sees Thanksgiving Boost

Circana Weekly Scans: Bev-Alc Sees Thanksgiving Boost

Total bev-alc recorded a +12% boost in off-premise dollar sales week-over-week (WoW) thanks to the Thanksgiving holiday, according to Circana’s Scott Scanlon in the market research firm’s weekly update (data ending November 26).

CGA: The On-Premise Velocity Roller Coaster

CGA: The On-Premise Velocity Roller Coaster

On-premise sales velocity has been inconsistent of late, with week-over-week (WoW) growth of +8% in the week ending November 11, followed by a -4% decline in the latest week (ending November 18), according to CGA, a NIQ-powered on-premise market research firm.

BeerBoard: Drinksgiving Takes Another (But Smaller) Hit

BeerBoard: Drinksgiving Takes Another (But Smaller) Hit

This year’s Thanksgiving Eve (November 22) was a bit lackluster for beer, with Drinksgiving/Blackout Wednesday draft volume down -2.5% year-over-year (YoY), according to BeerBoard, an on-premise market research firm.

Tree House Shareholder Suing Co-Owners for Misuse of Company Funds, Lack of Shareholder Transparency, and More

Tree House Shareholder Suing Co-Owners for Misuse of Company Funds, Lack of Shareholder Transparency, and More

One shareholder of Massachusetts-based Tree House Brewing has filed a lawsuit against co-owners Nate Lanier and Damien Goudreau, claiming they have misused company funds, neglected to offer shareholder dividends, and withheld tax documentation. Eric Granger, a Monson, Massachusetts resident who owns 2% of Tree House’s shares, filed the lawsuit against Lanier, Goudreau and Tree House… Read more »

CGA Holiday Preview: Thanksgiving, Christmas and NYE

CGA Holiday Preview: Thanksgiving, Christmas and NYE

Nearly half of consumers (47%) plan to visit the on-premise to celebrate Thanksgiving this year, according to CGA, an NIQ-powered on-premise market research firm, in its latest On-Premise Impact Report.

Circana: Voodoo Ranger Imperial IPA Now No. 1 Craft Beer in C-Stores; Sam Seasonal Passes Voodoo for No. 2 Spot in Grocery

Circana: Voodoo Ranger Imperial IPA Now No. 1 Craft Beer in C-Stores; Sam Seasonal Passes Voodoo for No. 2 Spot in Grocery

New Belgium’s Voodoo Ranger Imperial IPA (Voodoo Ranger) is now the No. 1 craft beer by dollar sales in the convenience channel, passing Molson Coors’ Blue Moon Belgian White (Blue Moon), according to data firm Circana’s monthly beer report. Voodoo Ranger has increased c-store dollar sales +14.8%, to more than $81 million year-to-date (YTD), ending November 5. The IPA now has 5.84% share of total craft beer dollar sales in the channel.