Zoe Licata joined Brewbound in 2021 after several years of freelance reporting and documentary work. She’s a Massachusetts native, guinea pig for bev-alc innovation and savant in Gen Z culture.
Fiscal year 2025 (FY25) marked Boston Beer Company’s fourth consecutive year of shipments (sales to wholesalers) and depletions (sales to retailers) declines. But leadership’s remarks during Tuesday’s earnings call with investors and analysts were anything but negative.
Continued draft declines dragged down bev-alc’s on-premise performance in 2025, according to tech and insights firm BeerBoard’s “2025 Year in Review” on-premise report released this month.
Longmont’s Bootstrap Brewing is the latest Colorado brewery to join Left Hand Collective, a craft brewing “alliance” formed last year with the merger of Left Hand Brewing and Dry Dock Brewing.
In 2025, Jiant told Brewbound that it wanted to be hard tea’s Olipop – a flavor-forward, ingredient-focused functional brand that connected with new and lapsed drinkers in the category.
Super Bowl LX bev-alc sales failed to surpass 2025 levels, but the trends aren’t as bad as they may seem on the surface, Circana EVP of BevAl Scott Scanlon reported with the latest off-premise scans.
The majority of consumers who went into 2026 with plans to participate in Dry January stayed committed to abstaining from alcohol through the end of the month, according to survey results from market research firm NIQ.
Bev-alc sales remained slightly positive through the end of January in NIQ-tracked off-premise channels (xAOC + convenience + liquor open state), the market research firm reported this week.
The beverage-alcohol landscape has “radically” changed over the last decade, but small and independent producers – both in beer and hard cider – are primed to take advantage, Brewers Association (BA) president and CEO Bart Watson shared at CiderCon last week in Providence, Rhode Island.