Regardless of whether the Philadelphia Eagles or the Kansas City Chiefs take home the Vince Lombardi Trophy this weekend, beer is poised to be the real winner of Super Bowl LIX, according to Bump Williams Consulting’s latest monthly report.

While consumers were optimistic about their Dry January plans in December, those plans quickly changed for some, according to the latest report from CGA, the on-premise arm of market research firm NIQ.

For most folks, October is the time to bring old sweaters out of storage, indulge in pumpkin-flavored everything and grab a last-minute Halloween costume. For Schilling Hard Cider, October is its Super Bowl.

FIFCO USA has unveiled several changes coming to its flavored malt beverage (FMB) brand Seagram’s Escapes, including the addition of slim cans and the reformulation of some core flavors.

Mike Marshall, a staunch anti-alcohol proponent, has been named CEO of the U.S. Alcohol Policy Alliance (USAPA), a self-professed nonpartisan nonprofit built to prevent and reduce “alcohol-related harm,” and turn “alcohol policy research into public health practice.”

After years of concern that cannabis and THC products could cut into bev-alc occasions, some of the bev-alc industry is starting to view THC-infused beverages as an opportunity. But not everyone is completely on board.

Beer’s battle for shelf space is nowhere near over, according to data from Bump Williams Consulting (BWC), shared by president Dave Williams earlier this month during Beer Business Daily’s Beer, Wine and Spirits Summit in Palm Beach, Florida.

The American Cider Association (ACA) has named its next CEO. Monica Cohen, a former executive for Dairy Farmers of America (DFA), has been appointed CEO of the hard cider trade association, taking over less than a month ahead of the ACA’s largest annual industry event, CiderCon (February 4-7).

The Consumer Price Index (CPI) for beer at home increased +2.5% year-over-year (YoY) in December 2024, before seasonal adjustment, increasing below total inflation, but outpacing the rest of the bev-alc industry, according to the U.S. Bureau of Labor Statistics (BLS).

Mark Anthony Brands is narrowing its focus in 2025, with a “dramatically” simplified portfolio, Mark Anthony Brands president David Barnett shared Monday during Day 2 of Beer Business Daily’s Beer, Wine and Spirits Summit in Palm Beach, Florida.

Bump Williams Consulting’s (BWC) theme for 2024: “Crossover canned flavor.” The firm analyzed the top 100 brand families across beer, wine and spirits based on year-to-date (YTD) dollar sales in NIQ off-premise scans (ending December 21), and identified the top performers in three categories: momentum, magnitude and innovation.

Tilray Brands has started to eliminate SKUs from its bev-alc portfolio, and more cuts are expected, the company shared today with the release of its Q2 2025 earnings results.

The Alcohol and Tobacco Tax and Trade Bureau (TTB) has approved 13 new standards of fill for wine, including 16 oz. and 19.2 oz. packages, allowing producers – including hard cider and mead producers – to participate in the increasingly popular formats with offerings 7% ABV and above.

Brewery and beverage incubator Pilot Project celebrated its fifth anniversary in August, and is now setting its sights beyond Chicago and Milwaukee, toward becoming a nationally recognized name.