U.S. brewers shipped more beer this March, with domestic tax paid shipments increasing 0.7% year-over-year (YoY), to 12.5 million barrels of beer, the Beer Institute reported, citing domestic tax paid estimates from the Alcohol and Tobacco Tax and Trade Bureau (TTB).

Ball Corp. chairman and CEO Daniel W. Fisher has once again called on major beer manufacturers to deploy “more aggressive pricing” strategies to “push volume,” suggesting those strategies have worked for energy drink companies and other non-alcoholic (NA) beverage producers.

The U.S. beer industry generated $470.96 billion in economic output in 2024, holding 1.58% of the country’s gross domestic product (GDP), according to the biennial Beer Serves America study commissioned by the Beer Institute (BI) and the National Beer Wholesalers Association (NBWA).

Rhinegeist is ghosting alcohol. The Cincinnati craft brewery will add its first non-alcoholic (NA) beer to its portfolio later this summer. Ghost is an “affiliated brand” that plays on the “geist” name, meaning ghost or spirit, Rhinegeist CEO Adam Bankovich told Brewbound. The NA beer is one of two big portfolio additions for Rhinegeist this year, with Cincy Light’s first line extension, Cincy Light Lime (4.2% ABV), rolling out now on draft.

Hard seltzer’s sales may have peaked in 2020 at $4.1 billion, but Happy Dad CEO Sam Shahidi believes there’s still a mountain to climb for his company. Speaking to Brewbound earlier this year, Shahidi laid out a three-year vision for challenging White Claw as the top-selling hard seltzer brand.

With craft brewers facing an overwhelming amount of uncertainty, the 2025 Craft Brewers Conference comes at a good time for those interested in tapping into winning strategies. While I encourage you to be in the room for Brewers Association (BA) CEO Bart Watson’s state of the industry speech at 9 a.m. ET on Wednesday, April 30, there are several other seminars (and parties) worth your time.

Around 10,000 industry members are expected to make the trip to Indianapolis for the 2025 Craft Brewers Conference and BrewExpo America (April 28 to May 1). The gathering takes place against a backdrop of growing headwinds for craft breweries and an overhaul of CBC’s host organization, the Brewers Association.

Westbound & Down Brewing Company is aiming to quadruple its production and achieve $3 million in profits by 2028. The Colorado craft brewery, with five taprooms across the state (Denver, Idaho Springs, Lafayette, Basalt and Aspen), is in the midst of a $1.2 million crowdfunding (CF) raise.

Craft brewers’ collective production declined 4% in 2024, to 23.1 million barrels of beer produced, the Brewers Association (BA) shared today in the release of its annual craft brewing production report. The trade group representing small and independent craft breweries described 2024’s numbers as “highlighting the new realities of a maturing market in a rapidly evolving environment.”

The craft-on-craft partnership trend has reached the Bay Area. San Francisco-based Fort Point Beer Co. and Sonoma County-headquartered HenHouse Brewing Company are merging to form Fort Point HenHouse Inc.

Gavin Hattersley will retire at the end of 2025 after six years as CEO of Molson Coors Beverage Company. Molson Coors’ board of directors will begin a search for Hattersley’s successor, tapping “a nationally recognized search firm” to review internal and external candidates.

Family-owned, boutique craft distributor VT Beer Shepherd has sold part of its portfolio, including the distribution rights to Lawson’s Finest Liquids, and has ceased operations. Baker Distributing in Colchester, Vermont, has acquired the distribution rights to Lawson’s Finest and other brands from VT Beer Shepherd.

Tilray Brands will cease operations at Hop Valley Brewing in Eugene, Oregon, in July, and transfer production of Hop Valley beers to other breweries owned by the global cannabis and U.S. craft brewing company, Brewbound has learned.

Sierra Nevada’s Big Little Thing IPA is getting a second act. The imperial IPA has been reformulated as a juicy hazy IPA with the ABV amped up to 9.5% from 9%. Although Big Little Thing has been a top-30 craft brand in off-premise scans, the brand’s trends have trended down since 2023.