Distributors expect beer to be a smaller part of their portfolios in the next five years, according to the National Beer Wholesalers Association’s (NBWA) fall survey of 161 distributors.

Scottish craft brewery BrewDog is exploring a sale, Sky News reported over the weekend. The craft brewery’s board has reportedly hired restructuring firm AlixPartners to gauge interest from prospective buyers “with a quickfire deadline for indicative offers.”

Domestic shipments declined 5.9% in 2025, a loss of more than 8.68 million barrels of beer, according to domestic tax paid shipment data shared by the Beer Institute (BI) Friday.

Nick Fink’s appointment Thursday as Constellation Brands’ CEO-in-waiting sparked takes from Wall Street analysts on what the transition means for the future of the Mexican beer importer.

Heineken is expanding its non-alcoholic (NA) beer line with two new Heineken 0.0 flavors: Cold Pressed Lime and Nectarine Juniper. The first flavor varieties for the NA beer brand will launch next month in the U.S., Heineken USA CEO Maggie Timoney shared last week.

Heineken N.V. will slash around 7% of its 87,000-person global workforce over the next two years, the company announced Wednesday during its full-year 2025 earnings report.

Super Bowl Sunday was a let down for more than just Patriots fans. BeerBoard tracked bars and restaurants saw year-over-year (YoY) declines in both draft beer volume (-6%) and package volumes (-6.2%), the tech and insights firm shared in its “2026 Big Game On-Premise Report.”

Boston Beer Company CMO Lesya Lysyj will step down from her role, effective March 6, according to an 8-K filing with the U.S. Securities and Exchange Commission.

On a night when 23% of the Super Bowl ads promoted AI, Americana and beer came out on top in USA Today’s Ad Meter rankings.

Creature Comforts co-founder Chris Herron quietly assumed the CEO role of intoxicating hemp beverage brand Climbing Kites a year after joining the company, the company shared last week. Herron’s promotion comes as Climbing Kites prepares to expand its beverage offerings in line with product trends across bev-alc.

A pair of family-operated blue/gold network North Carolina distributors are merging to form United Carolina Beverages.

Ball Corporation’s North American can supply is essentially sold out in 2026, new CEO Ron Lewis shared during the company’s full-year and Q4 earnings call Tuesday.

Garage Beer is getting in the big game. The Kelce-brothers-backed lager brand has made a regional Super Bowl LX ad buy in Philadelphia with a spot that pokes the big game’s most prominent beer advertiser, Anheuser-Busch InBev’s Budweiser.

This March, Owl’s Brew will launch Spiked Pop (4.8% ABV), a new flavored malt beverage (FMB) line into the re-emerging hard soda market.