WWE star Rey Mysterio is the new brand ambassador for Constellation Brands’ Victoria Beer brand. Mysterio, regarded in the pro wrestling world as one of the greatest luchadors of all time, kicked off the partnership Sunday night during the wrestling circuit’s first major event of the year, the Royal Rumble.

The first major beer drinking occasion of the year is less than a week away as nearly 100 million viewers are expected to tune into Super Bowl LV between the Kansas City Chiefs and the Tampa Bay Buccaneers on February 7. How big is the Super Bowl for the industry? “It is still a big deal for Q1 volumes and is a big jump compared to other weeks in Q1,” National Beer Wholesalers Association chief economist Lester Jones said.

Stone Brewing Company has sold its distribution rights in Santa Clara County to Matagrano, which will begin distribution of the San Diego-based craft brewery’s portfolio beginning March 1.

A day after the resignations of two top Duvel Moortgat USA executives amid mounting accusations that management had turned a blind eye to instances of workplace harassment at Boulevard Brewing Company, John McDonald, the Kansas City craft brewery’s founder, has taken over as interim president.

Anheuser-Busch InBev will use some of its 4 minutes of Super Bowl ad time to push one of its big hard seltzer bets of the year: Bud Light Seltzer Lemonade.

The top executive of Duvel Moortgat’s U.S. operations resigned today amid a growing number of accusations that management ignored years of accusations of harassment and hostility toward female employees at Boulevard Brewing Company in Kansas City, Missouri.

FIFCO USA has appointed former Molson Coors executive Dan Hennessy as its new chief sales officer, effective February 8. Meanwhile, San Diego hard kombucha maker JuneShine has hired former Stone Brewing VP of sales Todd Karnig as chief commercial officer. And the Brewers of Pennsylvania (BOP) has appointed Adam Harris as executive director of the state guild.

Anheuser-Busch’s Budweiser clydesdales may be sitting out Super Bowl Sunday, but Boston Beer Company is bringing its own horses to game day.

Citing a “growing decline in” demand and sales, Pabst Brewing Company announced it is “temporarily pausing production” of the 125-year-old Olympia Beer brand.

Anheuser-Busch InBev’s Budweiser brand won’t be featured during Super Bowl LV for the first time in 37 years, the world’s largest beer manufacturer announced today in revealing its advertising plans for the February 7 game between the Kansas City Chiefs and the Tampa Bay Buccaneers.

Great Divide Brewing Company plans to sell its nearly 6-year-old barrel bar and packaging hall in Denver’s River North Art District.

Night Shift Brewing Company will temporarily close its Lovejoy Wharf location in Boston. The last day, for now, is set for Saturday, January 23, and the reopen date is still to be determined.

James Watt, CEO of Scottish craft beer maker BrewDog, is teasing several new outposts, including a location in Las Vegas.

Pride and Parquet, Jack’s Abby Craft Lagers’ Boston Celtics themed beer, hit retailers in early January, and early shipments of the hoppy lager have quickly sold out. For the Framingham, Massachusetts-headquartered craft brewery, the partnership with the iconic Boston sports franchise is part of a strategy to go deeper at home with a focus on off-premise sales in 2021, co-owner Sam Hendler told Brewbound.