Industry veterans Ethan Stienstra and Dan Kiefer today officially launched their next endeavor, Ahead of the Curve Strategy, a Denver-based consulting firm that aims to apply their big brand knowledge to smaller craft breweries and beverage alcohol producers.

Ten hard kombucha makers are linking up to launch a national campaign to drive awareness and education of the emerging segment over the next five days in the lead up to “World Kombucha Day” on February 21.

The lemonade seltzer competition is picking up, as White Claw maker Mark Anthony Brands announced today that its Mike’s Hard Lemonade Seltzer brand extension is now hitting retail shelves nationwide. Meanwhile, RBC Capital’s Nik Modi recently shared a study that found the hard seltzer segment “is far from its peak and could grow another 150% by 2025.”

Boston Beer Company announced a truly sweet round of bonuses for its top executives last week, as well as their 2021 salaries. The SEC filing also revealed that Boston Beer hired consulting firm Frederic W. Cook & Co. last year to review the total compensation being paid to CEO Dave Burwick.

After 15 years, Port Brewing LLC (Port Brewing and The Lost Abbey) notified Stone Distributing last week that it was giving 60 days’ notice and terminating its distribution contract without cause.

The CANarchy Craft Brewery Collective is making an aggressive bet on its portfolio of hard seltzers in 2021, with a goal of producing 150,000 barrels this year, chief commercial officer Chris Russell told Brewbound.

Brooklyn Brewery sold its international brand rights in Europe and parts of Asia to long-time collaborator Carlsberg for around $130 million last year. The Danish multinational beer manufacturer reported the June acquisition of Brooklyn’s brand rights within its 2020 annual report.

In reporting full-year 2020 earnings today, Heineken NV announced plans to cut its global workforce by 8,000 full-time employees as part of a reorganization plan first announced in October. Heineken, the world’s second largest beer manufacturer, also recorded several impairment charges totaling more than $1.1 billion (€963 million) to “tangible and intangible assets in operating profit.”

Stella Artois lager will no longer be imported from Europe into the U.S. by the end of the year, Anheuser-Busch InBev announced today. The world’s largest beer manufacturer will move production of its biggest import brand to its U.S. facilities as part of a $1 billion investment the company is making in its U.S. operations over the next two years.

CANarchy-owned Deep Ellum Brewing and Oskar Blues are now selling beer-to-go in Texas after a federal judge sided with the company in a legal dispute with the state’s regulatory agency.

Stone Distributing Company teased a move to a larger distribution center last week. The distribution arm of San Diego’s Stone Brewing Company today officially announced the move of its operations to the former Markstein Beverage Co. warehouse in San Marcos.

Did the pandemic really cause a bump in sales of so-called tried and true flagship brands in 2020? Not really, writes Brewers Association chief economist Bart Watson in his latest members’ only column.

Anheuser-Busch InBev will invest $1 billion over the next two years in its U.S. facilities, with part of the investment directed at improving its hard seltzer production capabilities.

Anheuser-Busch is dipping into Bud Light’s past for the light beer brand’s 2021 Super Bowl ad.