Justin Kendall

Justin Kendall

Editor, Brewbound

Justin Kendall provides daily coverage of the beer industry on Brewbound.com, conducts live-streamed interviews during Brewbound’s events and co-produces the Brewbound podcast. Kendall is a nearly 20-year career journalist who led alt-weekly newspapers in Kansas City, Missouri, and Des Moines, Iowa.

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Posts by Justin Kendall

Gallup Poll: Record Low 54% of US Adults Drink Alcoholic Beverages; BA Chief Warns Industry to Take Data ‘With a Huge Grain of Salt’

Gallup Poll: Record Low 54% of US Adults Drink Alcoholic Beverages; BA Chief Warns Industry to Take Data ‘With a Huge Grain of Salt’

The percentage of Americans who say they drink alcoholic beverages has fallen to its lowest point – 54% – in the history of Gallup’s annual survey tracking drinking patterns of adults. The firm said the decline comes amid “a growing belief among Americans that moderate alcohol consumption is bad for one’s health, now the majority view for the first time.”

The Key to Better Distributor Relationships? Survey Says Simplification & Focus

The Key to Better Distributor Relationships? Survey Says Simplification & Focus

What do distributors want in 2025? A survey of 173 distributors from across the U.S. found that middle-tier leaders are seeking simplification and focus in programs, among other key traits. Those answers were among the takeaways from consulting firm Tamarron’s 27th annual Brewer Partnership Compass survey.

Press Clips: Trump’s New ‘Universal’ Tariffs; Wiseacre Acquires Bearded Iris; Rogue Partners with US Beverage

Press Clips: Trump’s New ‘Universal’ Tariffs; Wiseacre Acquires Bearded Iris; Rogue Partners with US Beverage

The Trump administration has imposed a “universal” tariff on every country for goods imported into the U.S., with a 10% baseline for those that the U.S. holds a trade surplus – meaning the U.S. exports more than it imports – and 15% for those the U.S. runs a deficit. The latter amounts to around 40 countries, with 26 countries facing tariffs higher than 15% rate.

New Belgium Learns From Focused 2025; Mini Rippers in 25K Outlets; LightStrike Finds C-Store Groove

New Belgium Learns From Focused 2025; Mini Rippers in 25K Outlets; LightStrike Finds C-Store Groove

New Belgium Brewing Company turned down the innovation firehose to a drip – for the most part – to start 2025. Yes, the company did add “Mini Rippers,” 7.5 oz. 8-pack cans of Voodoo Ranger Juice Force and Tropic Force (both 9.5% ABV). And it rolled out LightStrike, a 5% ABV non-carbonated hard refresher line, aimed at Millennials and Generation Z consumers.