Jessica Infante joined Brewbound in 2019 after nearly a decade in a variety of marketing roles in the craft beer industry. Prior to that, she was a daily newspaper reporter at the Jersey Shore. Jess holds a bachelor’s degree in magazine journalism from the S.I. Newhouse School of Public Communications at Syracuse University and a master’s degree in integrated marketing communication from Emerson College. She is a certified Cicerone and lives in Salem, Massachusetts.
The Consumer Price Index (CPI) for beer at home has outpaced inflation for another month in a row, increasing +7% in February 2023 compared to February 2022, according to the U.S. Bureau of Labor Statistics (BLS).
New Belgium is out here makin’ news, and just like recording star Lizzo, it can all be blamed on the juice.
The latest iteration of a bill that would hike tax rates for Oregon beverage-alcohol producers was introduced in the state House of Representatives last month. House Bill 3312 (H.B. 3312) would raise taxes on beer and cider produced in the state from $2.60 per 31-gallon barrel to $33.60 per barrel by 2028 – a 1,200% increase over half a decade.
Not content to rest on Modelo’s laurels as the country’s No. 2 beer brand, Constellation aims to continue to raise consumer awareness, which increased +43% in 2022, VP of brand marketing Greg Gallagher said. “We have a ton of room to grow and we’ll have to continue to find new ways to attract more drinkers,” he said.
It’s not a matter of if but when Modelo Especial will become the nation’s No. 1 beer brand in dollar sales, Constellation Brands Beer Division president Jim Sabia told wholesalers Tuesday during the company’s Gold Network Summit in Las Vegas.
The next popular non-alcoholic beverage brand to crossover into alcoholic beverages is SunnyD. Plus, new offerings from Molson Coors’ Simply Spiked, Bud Light Seltzer, and Jim Beam and Boston Beer.
A leaked Amazon confidential 2021 document shows that the e-commerce Goliath wanted to grow its alcohol sales by covertly lobbying to change liquor laws, Vice reported late last week.
Virginia brewers are one signature away from being able to self-distribute their beer in state. The Beer Industry Limited Distribution Act (House Bill 2258) passed the state Senate last week and has been sent to Gov. Glenn Youngkin’s desk. It would allow breweries to self-distribute up to 500 barrels annually.
Captain Lawrence Brewing and U.S. Beverage (USB), the portfolio company and importer that acquired Uinta Brewing via a joint venture in early 2022, have formed a sales and marketing partnership, both companies announced this week.
Molson Coors has created a new commercial division for the U.S. and Canada that chief marketing officer Michelle St. Jacques will lead as chief commercial officer effective March 1, the company announced.
A lawsuit filed against Molson Coors’ Vizzy Hard Seltzer is nearing completion, after a federal judge said last week he plans to approve the company’s plan to settle with plaintiffs for $9.5 million.
Premium craft lager brand House Beer is revving things up in 2023 with new ownership. The decade-old company is set to be acquired by motocross athlete Carey Hart.
Some of the extra marketing spend Molson Coors promised during its Q4 earnings call with investors this week is already coming to fruition.
It’s been a tough week for the staff at breweries in the Brewers Collective, Anheuser-Busch InBev’s (A-B) craft division. First, we learned the company decided to cease operations on Wednesday at Platform Beer Co., the Ohio-based craft brewery A-B acquired in 2019.
