Ferron Salniker

Ferron Salniker

Spirits Editor

Ferron Salniker is the Spirits Editor, guiding our coverage of the spirits and RTD cocktail space. She reports for BevNET.com and Brewbound.com on everything from new subcategories in established liquor types to the growth of the craft spirits business.

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Posts by Ferron Salniker

818 Tequila Parent Company Announces New Investment, CEO

818 Tequila Parent Company Announces New Investment, CEO

Kendall Jenner’s 818 Tequila has landed additional investment and named a new CEO. The tequila brand’s parent company, Calabasas Beverage Company (CBC), received a strategic investment from the Pérez family, owners of Grupo Solave.

Spirits RTDs, Cider Buck Bev-Alc Sales Slump

Spirits RTDs, Cider Buck Bev-Alc Sales Slump

Bev-alc sales continued to decline in the two-week period ending August 9, although cider and ready-to-drink (RTD) spirits are still enjoying a slight summer boost, according to analysis of NIQ data from Goldman Sachs Equity Research.

Tip Top’s Kindred Spirits Series Bridges RTD Cocktails and Craft Beer

Tip Top’s Kindred Spirits Series Bridges RTD Cocktails and Craft Beer

Want to encourage craft beer drinkers to pick up a craft RTD cocktail? Try offering more beer. Now in its third release, Tip Top Proper Cocktails’ Kindred Spirits Series is a first-of-its-kind RTD brand and brewery collaboration that reimagines classic cocktails through the lens of craft beer.

Drnxmyth Is Shutting Down. Here’s What Went Wrong

Drnxmyth Is Shutting Down. Here’s What Went Wrong

Drnxmyth, a pioneering startup in the ready-to-drink cocktail space, is shutting down. The closure comes after a number of challenges, including struggles to lower margins, a tough pivot from its original e-commerce focus, and difficulties in securing a viable wholesale path.