Ferron Salniker

Ferron Salniker

Spirits Editor

Ferron Salniker is the Spirits Editor, guiding our coverage of the spirits and RTD cocktail space. She reports for BevNET.com and Brewbound.com on everything from new subcategories in established liquor types to the growth of the craft spirits business.

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Posts by Ferron Salniker

Sun Cruiser, Cutwater Power RTDs In Latest NIQ Scans

Sun Cruiser, Cutwater Power RTDs In Latest NIQ Scans

Spirits-based ready-to-drink cocktails (RTDs) posted another blowout two-week period, up more than 30% in dollar sales, as brands such as Cutwater and Sun Cruiser continued to pull consumers away from former leaders, according to an analysis of NIQ data from Goldman Sachs Equity Research.

How Store Brands are Reshaping the Spirits Industry

How Store Brands are Reshaping the Spirits Industry

Private label products saw a banner year in 2025, with spirits ranking as one of the top growing categories. As some distillers aim to take advantage of the opportunity, will brands feel the squeeze?

Young Americans Trade Drinking At Home For Bars, Fitness

Young Americans Trade Drinking At Home For Bars, Fitness

Younger Americans aren’t just drinking less – they’re funneling their social spending into fitness rather than alcohol, according to a new report from the Bank of America Institute.

How Adult Non-Alc Brands Are Cracking Retail Alternatives

How Adult Non-Alc Brands Are Cracking Retail Alternatives

From yoga studios to luxury fashion houses to corporate campuses, a diverse ecosystem of alternative channels has quietly emerged as a small but meaningful growth opportunity for adult non-alcoholic (ANA) drinks – and mostly through organic discovery.

Breakthru Beverage Lays Off 500 Workers Amid Industry Shakeup

Breakthru Beverage Lays Off 500 Workers Amid Industry Shakeup

Breakthru Beverage Group has undergone a “strategic review” of the company’s “overall business,” according to a memo sent to employees by CEO Tom Bené on Tuesday, leading to layoffs of approximately 500 people, sources confirmed to Brewbound.

Former HR VP Sues Bardstown Bourbon for Discrimination

Former HR VP Sues Bardstown Bourbon for Discrimination

The former vice president of human resources at Bardstown Bourbon Company has filed a whistleblower lawsuit alleging discrimination, retaliation and broader workplace misconduct at the prominent Kentucky-based whiskey producer.

Jack & Coke Releases Larger Can With Lighter ABV

Jack & Coke Releases Larger Can With Lighter ABV

Jack Daniel’s and Coca-Cola are expanding their ready-to-drink (RTD) line with a larger can size, signaling how spirit-based RTDs are searching for incremental growth through convenience retail.

RNDC Confirms New Layoffs Amid Supplier Losses, ‘Structural Adjustments’

RNDC Confirms New Layoffs Amid Supplier Losses, ‘Structural Adjustments’

After laying off more than 1,700 employees as it shuttered operations in California last year, Republic National Distributing Company (RNDC) is making further cuts across the country. The distributor, which has seen an exodus of suppliers over the past year, confirmed the layoffs but did not comment on the scope. “Republic National Distributing Company is… Read more »