Ferron Salniker

Ferron Salniker

Spirits Editor

Ferron Salniker is the Spirits Editor, guiding our coverage of the spirits and RTD cocktail space. She reports for BevNET.com and Brewbound.com on everything from new subcategories in established liquor types to the growth of the craft spirits business.

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Posts by Ferron Salniker

Does Blue Run and Molson Coors Deal Signal More Spirits M&A?

Does Blue Run and Molson Coors Deal Signal More Spirits M&A?

Molson Coors made headlines this week when it announced that it agreed to purchase Kentucky-based distillery Blue Run Spirits, marking the beer giant’s first spirits acquisition and the formal launch of its Coors Spirits Co. business.

NIQ: RTDs Reach $10B, Spirits and FMBs Drive Growth

NIQ: RTDs Reach $10B, Spirits and FMBs Drive Growth

Ready-to-drink and serve products have surpassed $10 billion dollar sales in off-premise channels in the latest 52 weeks ending July 8, representing a 7% increase compared to the previous period, according to an NIQ report released on Wednesday.

Will A Lawsuit In Tennessee Spark A Crackdown on Online Liquor Sales?

Will A Lawsuit In Tennessee Spark A Crackdown on Online Liquor Sales?

Tennessee Attorney General Jonathan Skrmetti last week filed a lawsuit against six online liquor retailers accused of illegally selling liquor from out-of-state, an aggressive move that suggests retailers and brands may be facing greater scrutiny about how they ship products.

As Major Brands Waver, Gay Water Aims for Authenticity

As Major Brands Waver, Gay Water Aims for Authenticity

Growing up, Spencer Hoddeson said he mostly heard the term “gay” in a negative context. Now, he wants to destigmatize the word and create representation in spaces that traditionally don’t have LGBTQ-owned products, one Gay Water at a time.

Beam Suntory Names New CEO

Beam Suntory Names New CEO

Beam Suntory CEO Albert Baladi will be stepping down and passing the baton to Greg Hughes, who serves as the company’s senior vice president chief growth and brands officer, the company announced yesterday.

How BuzzBallz Has Kept The Party Rolling

How BuzzBallz Has Kept The Party Rolling

In a new ad campaign, Workaholics actor Blake Anderson takes on a question likely popping up on college campuses around the county: why does ready-to-drink cocktail BuzzBallz come in a round, tennis ball-sized bottle?

Low-Alc Haus Relaunches Under New Ownership

Low-Alc Haus Relaunches Under New Ownership

Sometimes it’s better to be right than to be early. Before the no/low alcohol category grew into a $11 billion business, Haus, a low-ABV Sonoma-based aperitif brand launched to much buzz in 2019.

Diageo, Diddy Officially Sever Ties

Diageo, Diddy Officially Sever Ties

Sean “Diddy” Combs’ signature album may be “No Way Out,” but Diageo apparently didn’t get the message.