Ferron Salniker

Ferron Salniker

Spirits Editor

Ferron Salniker is the Spirits Editor, guiding our coverage of the spirits and RTD cocktail space. She reports for BevNET.com and Brewbound.com on everything from new subcategories in established liquor types to the growth of the craft spirits business.

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Posts by Ferron Salniker

Why Are Bars Still Slow to Adopt Non-Alc?

Why Are Bars Still Slow to Adopt Non-Alc?

U.S. adult non-alc (ANA) sales may be closing in on the $1 billion mark, but many bars – including some of the country’s upper echelon – aren’t on board yet with slanging zero-proof cocktails.

SipMargs Lands $3M, Influencer Alix Earle For Revamp

SipMargs Lands $3M, Influencer Alix Earle For Revamp

SipMARGS, a ready-to-drink (RTD) sparkling margarita brand has revamped its liquid and landed $3 million from new investors, including powerhouse social media influencer Alix Earle.

Brown-Forman Guidance Upbeat Despite Tariffs

Brown-Forman Guidance Upbeat Despite Tariffs

Brown-Forman maintained its annual forecast even as it weathers flat whiskey sales and prepares for the impact of tariffs, the company announced in its Q3 FY25 financials release and earnings call.

One California Craft Distiller’s Quest to Repair a ‘Broken 3-Tier System’

One California Craft Distiller’s Quest to Repair a ‘Broken 3-Tier System’

When Adam Spiegel founded Sonoma Distilling Company in 2010, it was the 15th distillery to open in California. Now the Golden State boasts more than 300 distilleries, more than any other state, and Spiegel is embarking on a new chapter aiming to help revitalize what he calls a “broken three-tier system.”

Who Will Win The Billion-Dollar Adult Non-Alc Market?

Who Will Win The Billion-Dollar Adult Non-Alc Market?

Glancing at the adult non-alc (ANA) section of a store, most drinkers aspiring to moderate for the first time likely won’t find brands they recognize. They might prefer it that way.

RNDC CEO Out After Losing Major Suppliers in California

RNDC CEO Out After Losing Major Suppliers in California

The CEO of Republic National Distributing Company (RNDC) is out this morning following the distributor’s loss of two major suppliers in the country’s largest spirits market.