Lake Hour’s New CEO Sets Sights On Hard Tea, Market Expansion
Former Ilegal mezcal COO Michelle Ivey will join Lake Hour as CEO, joining co-founders Wyatt Russell and Richard Peete in guiding the canned cocktail brand.
Ferron Salniker
Spirits Editor
Ferron Salniker is the Spirits Editor, guiding our coverage of the spirits and RTD cocktail space. She reports for BevNET.com and Brewbound.com on everything from new subcategories in established liquor types to the growth of the craft spirits business.
Posts by Ferron Salniker
NIQ: RTDs Buck November Bev-Alc Downturn
Spirits and wine ready-to-drink (RTD) suppliers are likely feeling the holiday cheer as they bucked declines across categories for the two-week period ending November 15, according to analysis of NIQ data from Goldman Sachs Equity Research.
Should Bev-Alc Brands Put Down The CPG Marketing Playbook?
If you’re a ready-to-drink or spirits company taking marketing cues from CPG, you may be doing it wrong.
Cooper Spirits Co-Founder Katie Cooper on Being Ahead of the Curve and Not Hesitating
BevNET spirits editor Ferron Salniker chatted with the creator of St-Germain about how to translate learnings from the bar to RTDs, where to spot opportunities in crowded categories, and how to be a bartender’s RTD brand even when selling off-premise.
The ‘Secret Sauce’ For Shake Up Cocktails: Nostalgia
The inspiration for Shake Up Cocktails didn’t come from a bar or a boardroom … it struck at a Midwest state fair.
NA Spirit Aplós Closes $5M Funding Round To Fuel Expansion
Functional adult non-alc (ANA) spirits brand Aplós has closed a $5 million funding round, the company announced today. The raise follows a breakout year of triple-digit growth across wholesale and retail channels.
Thad Vogler Launches Waste Vodka Sodas Made From Upcycled Ingredients
On the precipice of its first national chain retail placement, Waste arrives as the world’s first canned cocktail made from upcycled ingredients.
Brown-Forman Expands Mexico’s Top RTD, New Mix, in the US
New Mix, an El Jimador Tequila-based cocktail launched in 1997, has been testing retail shelves across U.S. markets this year, with a wider rollout announced today.
Diageo Names New CEO
Diageo has tapped Sir Dave Lewis to lead the Guinness parent into its next chapter, ending a months-long search following former CEO Debra Crew’s departure in July.
Beer Institute Joins Bev-Alc Trade Groups In Call To Ban Intoxicating Hemp Drinks
The Beer Institute (BI), along with other bev-alc trade associations, has joined the call from Congressional members and attorneys general to ban the sale of intoxicating hemp-derived products.
RTDs Keep Climbing, Led By Seasonal Swaps with Beer
Ready-to-drink (RTD) cocktails are now a regular part of drinkers’ routines, with consumption frequency picking up and stealing the most share from beer, especially in the summer.
Wisconsin’s Tattersall Distilling Expands Into THC Beverages
Tattersall Distilling has added its name to a growing list of craft distillers expanding into THC-infused beverages. The Wisconsin-based distiller announced today the launch of Tattersall Functional Beverages, two THC-infused drinks blended with adaptogens and electrolytes.
Kirin Eyes $1 Billion Sale of Four Roses Amid Whiskey Slump
Japan’s Kirin Holdings is looking to unload bourbon brand Four Roses for $1 billion, as part of a shift toward healthcare.
A Round With: Sylva Founder Ben Branson on the Future of Adult Non-Alc
Ben Branson is widely credited with pioneering the non-alcoholic spirits industry when in 2015 he launched Seedlip – the world’s first distilled NA spirit.