The country’s third largest craft brewer, New Belgium Brewing, likes what it is getting from social media. The company said recently that it had conducted a successful social media campaign over the summer, adding nearly 50,000 facebook fans and 10,000 twitter followers in the span of just three months.
A promotional beer event scheduled to take place Saturday evening at CenturyLink Field in Seattle, Wash. was cancelled after one of the craft breweries previously listed as a participant in press materials declined to take part, citing regulatory issues.
Craft brewers have had a great time in the past decade as the public’s excitement over their products has led to a massive increase in demand. But with that growth has comes the need for more capacity. For many early stage companies, that has meant adding additional fermentation tanks, purchasing larger brewhouses, even expanding into… Read more »
On the heels of successful product launches in Alabama and Chicago this summer, the Longmont, Colo.-based Oskar Blues today announced plans to enter two new states: Ohio and Kentucky. Oskar Blues, known for being the first craft brewery to can its beer, has signed agreements with Stagnaro Distributing to cover parts of Southern Ohio and… Read more »
Dogfish Head is preparing to release its annual winter seasonal, Chicory Stout. The beer, which the brewery has been making almost as long its been in business, is a nod to Dogfish founder Sam Calagione’s urge to experiment. Calagione would wander into his brewpub kitchen looking for ingredients to spice up the monotony of every-day… Read more »
San Diego, Calif.-based Karl Strauss Brewing is planning the release of its next installment in the company’s “Twelve Days” series of holiday ales. The newest addition, Mouette ├á Trois, is a play off of the “Three French Hens” lyric in the popular holiday time tune “The Twelve Days of Christmas.” Mouette, French for seagull, is… Read more »
A pair of beverage reports touting the latest beer industry insights hit the newswire this afternoon and while Brewbound.com does not promote either guide, there are some interesting takeaways. Technomic’s BeerTAB report shows a 1.3 percent decline in overall beer volume in 2011. Total beer volume according to the report 2.8 billion cases for the… Read more »
Add Boston-based Fireman Capital Partners to the list of investors developing a taste for craft beer. The group, which is chaired by former Reebok owner Paul Fireman, has purchased a majority interest in Utah Brewers Cooperative. Though not quite a household name, Utah Brewers Cooperative is the result of a 2000 merger between two Utah-based… Read more »
Shmaltz Brewing is celebrating its ‘sweet 16’ with a limited-edition release of Jewbelation Sweet 16 and the 3rd annual ‘HE’BREW Holiday Gift Pack.’ True to its name, ‘Sweet 16’ is brewed with 16 malts, 16 hops and checks in at 16 percent ABV. Only 5,000 cases of this offering will be made available across the… Read more »
Call it a liquid gold rush. As the popularity of craft beer continues to grow and as the country’s 2,000-plus breweries continue to take market share from domestic brewing giants Anheuser-Busch InBev and MillerCoors, more business-minded craft enthusiasts are looking to get a piece of the action.
With sales of Yuengling skyrocketing to 2.5 million barrels in 2011, America’s oldest brewery decided it was time to give its television ads a makeover. Yuengling is again partnering with the Harrisburg, Penn-based advertising agency Pavone, for five new spots that are scheduled to air in the spring of 2013 across the brewery’s 14-state distribution… Read more »
One week after revealing plans to box a non-carbonated hard cider, the MillerCoors-owned Crispin Cider Company today announced new product introductions for its Crispin and Fox Barrel brands. The USDA certified organic “naked” lineup features a unique double fermentation process that includes the use of wine yeast during secondary fermentation and is yet another attempt… Read more »
Hoping to capitalize on one of the hottest package trends in craft beer, Wisconsin-based Stevens Point Brewery has added a four-pack of 16 oz. cans to its SKU mix with the release of Point Special Lager, appropriately dubbed ‘Big Charlie 16.’ Company spokesperson Julie Birrenkott said Stevens Point decided to introduce the new package after… Read more »
Drawing inspiration from their 2009 collaboration, Life & Limb, Sierra Nevada and Dogfish Head have once again teamed up to create a new brew – Rhizing Bines Imperial IPA. The hop-forward offering combines two different and distinct hopping methods that each brewer employs at their respective breweries.
