Cynthia Fisher, the wife of Boston Beer founder and chairman Jim Koch for more than three decades, will one day inherit his controlling interest in the company, Koch told the Wall Street Journal.
“She doesn’t hit anybody’s radar screens, but she is a force of nature,” Koch said of Fisher, a Boston Beer board member who became a successful healthcare entrepreneur, founding cord blood stem-cell banking company ViaCord in 1993 and selling it for $300 million in 2007.
The actual succession plan is a marked change from 75-year-old Koch’s typical answer of “don’t die.”
Koch holds the entirety of Boston Beer’s Class B voting shares, which will transfer to Fisher in the future, he told the outlet.
When the succession plan will unfold is still unknown since Koch has no plans to retire, he told the Journal.