U.S. Department of Justice Moves to Block Proposed ABI/Modelo Deal

Anheuser-Busch InBev (ABI) has vowed to “vigorously contest” an antitrust lawsuit filed by the U.S. Department of Justice (DOJ) which seeks to block the beer giant from acquiring total ownership and control of Mexican brewer Grupo Modelo.

ABI currently owns half of Grupo Modelo, which makes Corona, among other brands; the proposed $20.1 billion transaction would make it the sole owner of the company.
In a statement released today, the DOJ said that the deal ­– initially struck in June 2012 — would “substantially lessen competition in the market for beer in the United States… resulting in consumers paying more for beer and having fewer new products from which to choose.”

The DOJ stated that within the U.S. beer market — which reached nearly $80 billion in sales last year — “even a small increase in the price of beer could result in billions of dollars of harm to American consumers.”

ABI quickly dismissed the government’s assertions and said in a statement that the DOJ’s action is “inconsistent with the law, the facts and the reality of the market place.”

“We remain confident in our position, and we intend to vigorously contest the DOJ’s action in federal court,” ABI said in its statement.

ABI is the largest brewer in the U.S., owning about 39 percent of the domestic beer market. The company had hoped to shield the proposed deal from antitrust regulation by agreeing to sell Grupo Modelo’s 50 percent stake in Crown Imports, ABI’s U.S. distributor, to Constellation Brands for $1.85 billion. ABI argued that by doing so, it would not gain any further share of the market.

The DOJ disagreed, stating that the moves would only produce “a facade of competition.” Bill Baer, assistant attorney general in charge of the DOJ’s Antitrust Division, said that “the companies’ attempt to fix this anticompetitive deal through the sale of Modelo’s existing interest in Crown and a temporary supply agreement is not sufficient to prevent consumer harm from ABI’s acquisition” of Modelo, which it called “a particularly aggressive competitor” to ABI. Modelo currently controls about 7 percent of the domestic beer market.

For its part, Constellation Brands expressed disappointment with the DOJ’s decision.

“The proposed transaction would further establish Crown Imports as a more independent and competitive entity and solidify its position as a major player in the U.S. beer industry.”

News of the DOJ’s lawsuit throttled the share prices of ABI, Grupo Modelo and Constellation Brands. Trading in Constellation was halted after its stock price tumbled 23.8 percent. At press time, shares of ABI are down nearly 8 percent, while shares of Grupo Modelo had sunk by more than 7.5 percent.

Both ABI and Constellation Brands stated that they no longer expect the deal to close in the first quarter of 2013.

  • http://twitter.com/creativesquall Tad Dobbs

    It’s good to see the DoJ keep ABI from gaining more market share. 39% of market share in any industry is never good for consumers or an industry. Not only will prices increase, but the lack of competitors will keep them from any type of innovation be it packaging or the product itself. I hope this sticks.