Heineken USA Appoints Aaron Shaket as Senior Director, Sales Finance

HeinekenWHITE PLAINS, N.Y. — HEINEKEN USA today announced the appointment ofAaron Shaket as Senior Director, Sales Finance. Beginning March 26, Shaket will be responsible for strategically influencing the Sales Leadership Team on business evaluation and resource allocation decisions.

“Aaron’s diverse experience and strong leadership skills will be essential to the growth of our sales organization,” said Gabriele Giudici, Chief Financial Officer, HEINEKEN USA. “We’ve challenged him to drive our commercial spend effectiveness and ensure execution alignment with our commercial strategies to enable HEINEKEN USA to reach its full potential, and we’re excited to see the results that his insights and expertise will deliver.”

Shaket joins HEINEKEN USA from PepsiCo Inc., where he gained both strong sales leadership and commercial strategy experience in his roles as Senior Manager, Retail Finance, North America Beverages, and Associate Manager, PepsiCo Global Corporate Strategy Group.

Prior to PepsiCo, Shaket served as a consultant at the Boston Consulting Group, where he led the go-to-market strategy for a leading international wine company, generating $25 million in incremental annual sales. Aaron also worked for Procter & Gamble in a variety of financial leadership positions inEurope

Shaket holds a Bachelor and Master of Arts degrees, magna cum laude, in Economics from the The E. Berglas School of Economics at TelAvivUniversityand a Master in Business Administration from HarvardBusinessSchool. He also served as First Sergeant, Head of Training Department for the Israeli Air Force Intelligence Unit.


HEINEKEN USA Inc., the nation’s premier beer importer, is a subsidiary of Heineken International BV, which is the world’s most international brewer. European brands imported into the U.S. include Heineken Lager, the world’s most international beer brand; Heineken Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. HEINEKEN USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from Mexico. For a safe ride home, download the HEINEKEN USA -sponsored Taxi MagicÔäó application from your smartphone at taximagic.heineken.com. Please visit www.EnjoyHeinekenResponsibly.com.