While some craft breweries might go many years without refreshing their image, Southern California-based Hangar 24 decided that after just five years in business, it was time to give its aviation-inspired labels a small makeover.
The new logo, which adjusts the brewery’s aeronautical theme without abandoning it, “creates one unifying mark” that represents the company and its beers, Hangar 24 founder Ben Cook said in a statement.
Hangar 24 tapped Brandit, a North Carolina-based design firm, to create the new imagery. Brandit also produced the brewery’s original logo.
Notably absent from the new design is the biplane that once glided over the traditional Hangar 24 banner, adorned with stars and barley. The new icon also comes with a custom typeface and adjusted color scheme. Three variations of the logo will begin appearing on packaging, point-of-sale materials and clothing over the coming months.
A full press release is below:
Redlands, CA – Hangar 24 Craft Brewery will introduce a new brewery logo at an event held at their Tasting Room patio on November 12 at 6pm. The event will be held in conjunction with The Inland Empire 66ers, who will also unveil a new logo at the event. The Brewery’s new mark incorporates elements of aviation and brewing from past marks while introducing a unique typeface and a new range of colors. It includes an additional, simplified ‘H24’ logo and an icon to use on a variety of pieces.
Packaging and labels will retain the same design, while introducing the logo and typeface elements. The new logo will gradually come into use as new packaging is ordered, and has already been used by the brewery’s Marketing Department for promotional materials.
“Our new look takes elements from our history and from past designs, bringing them forward to create an authentic new look that encompasses Hangar 24 as it stands today,” said Founder and Master Brewer Ben Cook. “We’ve had so many different logos and marks over the years, and we’ve grown so much as a company, we thought it was time to bring all of this history together to create one unifying mark that represents Hangar 24 and our beers.”
The new mark combines the high arch of an aircraft hangar with the wings of an eagle, elements used in the Brewery’s previous logos. The barley featured in the old logo remains, balancing aspects of aviation and brewing. Two different 40’s-era fonts complete the design and include a unique font created especially for the words ‘Hangar 24’.
“The Hangar 24 name has a very specific meaning to me,” said Cook. “My fellow pilots and I would invite our families and friends out to the Redlands airport, and we’d make sure that everyone had a chance experience the joy of flying. Once we were back on the ground, it was in hangar 24 that we’d meet up to swap stories, share our homebrews, barbecue and play music.”
The full logo and its horizontal design are accompanied by a vertical option that uses the popular abbreviation “H24” instead of the Brewery’s full name. Introduced for the Brewery’s 1st Anniversary, merchandise bearing the H24 logo has remained amongst the most popular clothing sold at the Brewery’s Tasting Room. Also created is an icon using graphic elements from the logo, but no text, for use on items as an added visual element.
The new marks were created by design firm The Brandit, the North Carolina designers responsible for the Brewery’s aviation-themed labels, and the process was overseen by the Brewery’s marketing department. By Black Friday, November 29, merchandise will be available for sale in the Tasting Room and on the Hangar 24 website bearing the new logo. These will include a 2L stainless steel growler and a long sleeved shirt – two items that the Brewery has never before offered.
At the event on November 12 a commemorative glass with both the new Brewery logo and the 66ers logo will be offered for sale. Hangar 24 is a sponsor of the team and has put on promotions and special nights with the team nearly since the inception of the Brewery five years ago.
About Hangar 24
Hangar 24 Craft Brewery was founded in 2008 in Redlands, California and is widely known for their flagship beer, Orange Wheat. Named after a specific aircraft hangar at Redlands Municipal Airport, where Founder and Master Brewer Ben Cook would hang out after an afternoon of flying to talk aviation, play music and share a few cold ones that Ben just finished brewing at home. The Brewery and Tasting Room were established and still operate in a renovated hangar directly across the street. Hangar 24 embodies a true passion for good beer, the absolute love of flying and the pure enjoyment of being around great friends.