Gluten-Free Omission IPA Launches in 11 New States

First IPA Made With Traditional Ingredients and Crafted to Remove Gluten

PORTLAND, OR. – Better make room on the beer shelves. Omission Brewing Company today announced the national distribution of its Omission India Pale Ale (Omission IPA), the first IPA brewed with traditional beer ingredients that is specially crafted to remove gluten.

“This IPA is brewed with malted barley in the traditional Northwest IPA style,” said Joe Casey, Widmer Brothers Brewmaster. “The beer uses a generous amount of Summit and Cascade hops giving it a beautiful citrus flavor and aroma.”

The IPA’s national launch comes at a time of great growth in the craft beer world. A recent Mintel report forecasts that sales in the craft segment will grow from $12 billion in 2012 to $18 billion by 2017. Likewise, the gluten-free food market has continued to grow as new technologies have improved the taste of products. Within the past couple of years, the gluten-free market has grown to include more than 21 million households.

Omission IPA launched exclusively in Oregon back in April, but now you can find it in the following select states: New York, California, Washington and Maryland. You will also find the IPA in the following select cities: Boise, Idaho; Phoenix, Ariz.; Houston, Texas; San Antonio, Texas; Austin, Texas; Denver, Colo.; Minneapolis, Minn.; Washington, DC; Boston, Mass.; Philadelphia, Pa.

“We’re very excited to expand our IPA distribution, and to bring the Omission craft beer experience to those who have previously been unable to enjoy a great tasting IPA because of gluten intolerance,” said Terry Michaelson, CEO, Craft Brew Alliance, and longtime celiac. “It’s the best of innovation and tradition; we take out the gluten, but leave in the real IPA taste.”

Omission beers are brewed by Widmer Brothers Brewing in Portland, Ore., using an innovative brewing program to ensure that gluten levels in every batch measure well below the widely accepted CODEX gluten-free standard of 20 parts per million (ppm) for food and beverages. Every batch of Omission beer is tested by the brewery and by an independent lab, and all test results are available to consumers at www.omissiontests.com. Fan stories of when they first discovered Omission beers, or what they like to call their “O” Moments, are available at www.omissionbeer.com/o-moments.

Gluten-free Omission IPA:

Omission IPA is a bright, hop forward Northwest Style IPA produced in the spirit of the original IPAs shipped from the UK to India in the late 1800s.  The heavy-handed use of Cascade and Summit hops give it notable pine, citrus, and grapefruit aromas and flavors. The bitterness is what you would expect of a NW IPA but this beer is balanced and smooth due to the perfect level of malt sweetness. The finish is crisp, clean, and refreshing – it’s a true IPA lover’s IPA.

Ingredients

  • Malts: Pale, Carmel 10°L
  • Hops: Cascade, Summit
  • Profile
  • IBU: 65
  • ABV: 6.7%

Omission IPA has a suggested retail price of $9.99 per six-pack and will be available in six-packs of 12-ounce bottles at the Widmer Brothers Gasthaus Pub in Portland, Ore., and at retailers, restaurants and bars across the country.

About Omission Brewing Company

Omission Brewing Company is a new brand of craft beers introduced in 2012 by Craft Brew Alliance in Portland, Ore. Omission is the first craft beer brand in the U.S. focused exclusively on brewing great-tasting beers with traditional beer ingredients, including malted barley, that are specially crafted to remove gluten. Each batch of Omission Beer is tested independently using the R5 competitive ELISA test to ensure that it contains gluten levels below the CODEX gluten-free standard of 20ppm or less. Omission produces three gluten-free craft beers: Omission Lager, Omission Pale Ale and Omission IPA. Drinking is believing.

About Craft Brew Alliance

Craft Brew Alliance (CBA) was formed with the merger of leading Pacific Northwest craft brewers Widmer Brothers Brewing and Redhook Ale Brewery in 2008. With an eye toward preserving and growing one-of-a-kind craft beers and brands, CBA was joined by Kona Brewing Company in 2010. CBA launched Omission Brewing Company in 2012. For more information about CBA, visit www.craftbrew.com.

  • steph poulos

    BE HONEST! This beer CANNOT be labeled ‘gluten-free’ under current TTB interim rules and CANNOT be labeled ‘gluten-free’ under the recently announced FDA rules. This company is spinning a great tale, and misleading celiac consumers.

    • Lizzy V

      I totally agree! Even the Omission website says:

      According to federal guidelines, we aren’t legally allowed to claim that Omission beer is gluten-free outside of Oregon because the beer is brewed with malted barley. While the FDA proposed to define the term “gluten-free,” that definition has not been formally adopted by the organization.

      Part of the definition proposed in 2007, and again in 2011, states that a product may not be labeled as gluten-free if it contains “an ingredient that is derived from a prohibited grain that has been processed to remove gluten, if the use of that ingredient results in the presence of 20 parts per million (ppm) or more gluten in the food.”

      While Omission beer does contain barley, one of the “prohibited grains” in this definition, all batches are tested by an independent lab using the R5 Competitive ELISA to ensure that gluten levels meet our standards. Although scientific evidence supports the testing, the evidence is not conclusive. All Omission beer test results can be viewed at: http://www.omissiontests.com

    • Sorten Borten

      Please explain how Omission beer does not qualify based on the new FDA standard.

      http://www.fda.gov/ForConsumers/ConsumerUpdates/ucm363069.htm

  • http://ultimateglutenfree.com/ Peter Olins, PhD

    While the “R5 competitive ELISA” is superior to the “sandwich ELISA” for detecting gluten in beer, it impossible to get a “ppm gluten” value that can be meaningfully compared with the “20 ppm” gluten value commonly used for conventional foods:
    http://ultimateglutenfree.com/2013/07/gluten-free-beer-does-omission-beer-deliver-goods-simple-guide-non-biochemist/

    In its August 5, 2013 regulation, the FDA has made it clear that there is currently no valid way to measure gluten in “hydrolyzed” or fermented foods, in part, because there is no appropriate reference material that can be used:
    http://ultimateglutenfree.com/2013/08/gluten-free-labeling-rules-finalized-by-fda-what-do-they-mean-and-who-benefits/

    Sorten, the FDA is not legally responsible for beers of this kind, but it seems reasonable to assume that the TTB (Tobacco Tax and Trade Bureau) will continue to follow the lead of the FDA, which has extensive experience in the safety of gluten-containing foods.

  • The Gorn

    The FDA recently officially established less than 20ppm to be Gluten-Free. Omission can legally label their product Gluten-Free.