First IPA Made With Traditional Ingredients and Crafted to Remove Gluten
PORTLAND, OR. – Better make room on the beer shelves. Omission Brewing Company today announced the national distribution of its Omission India Pale Ale (Omission IPA), the first IPA brewed with traditional beer ingredients that is specially crafted to remove gluten.
“This IPA is brewed with malted barley in the traditional Northwest IPA style,” said Joe Casey, Widmer Brothers Brewmaster. “The beer uses a generous amount of Summit and Cascade hops giving it a beautiful citrus flavor and aroma.”
The IPA’s national launch comes at a time of great growth in the craft beer world. A recent Mintel report forecasts that sales in the craft segment will grow from $12 billion in 2012 to $18 billion by 2017. Likewise, the gluten-free food market has continued to grow as new technologies have improved the taste of products. Within the past couple of years, the gluten-free market has grown to include more than 21 million households.
Omission IPA launched exclusively in Oregon back in April, but now you can find it in the following select states: New York, California, Washington and Maryland. You will also find the IPA in the following select cities: Boise, Idaho; Phoenix, Ariz.; Houston, Texas; San Antonio, Texas; Austin, Texas; Denver, Colo.; Minneapolis, Minn.; Washington, DC; Boston, Mass.; Philadelphia, Pa.
“We’re very excited to expand our IPA distribution, and to bring the Omission craft beer experience to those who have previously been unable to enjoy a great tasting IPA because of gluten intolerance,” said Terry Michaelson, CEO, Craft Brew Alliance, and longtime celiac. “It’s the best of innovation and tradition; we take out the gluten, but leave in the real IPA taste.”
Omission beers are brewed by Widmer Brothers Brewing in Portland, Ore., using an innovative brewing program to ensure that gluten levels in every batch measure well below the widely accepted CODEX gluten-free standard of 20 parts per million (ppm) for food and beverages. Every batch of Omission beer is tested by the brewery and by an independent lab, and all test results are available to consumers at www.omissiontests.com. Fan stories of when they first discovered Omission beers, or what they like to call their “O” Moments, are available at www.omissionbeer.com/o-moments.
Gluten-free Omission IPA:
Omission IPA is a bright, hop forward Northwest Style IPA produced in the spirit of the original IPAs shipped from the UK to India in the late 1800s. The heavy-handed use of Cascade and Summit hops give it notable pine, citrus, and grapefruit aromas and flavors. The bitterness is what you would expect of a NW IPA but this beer is balanced and smooth due to the perfect level of malt sweetness. The finish is crisp, clean, and refreshing – it’s a true IPA lover’s IPA.
- Malts: Pale, Carmel 10°L
- Hops: Cascade, Summit
- IBU: 65
- ABV: 6.7%
Omission IPA has a suggested retail price of $9.99 per six-pack and will be available in six-packs of 12-ounce bottles at the Widmer Brothers Gasthaus Pub in Portland, Ore., and at retailers, restaurants and bars across the country.
About Omission Brewing Company
Omission Brewing Company is a new brand of craft beers introduced in 2012 by Craft Brew Alliance in Portland, Ore. Omission is the first craft beer brand in the U.S. focused exclusively on brewing great-tasting beers with traditional beer ingredients, including malted barley, that are specially crafted to remove gluten. Each batch of Omission Beer is tested independently using the R5 competitive ELISA test to ensure that it contains gluten levels below the CODEX gluten-free standard of 20ppm or less. Omission produces three gluten-free craft beers: Omission Lager, Omission Pale Ale and Omission IPA. Drinking is believing.
About Craft Brew Alliance
Craft Brew Alliance (CBA) was formed with the merger of leading Pacific Northwest craft brewers Widmer Brothers Brewing and Redhook Ale Brewery in 2008. With an eye toward preserving and growing one-of-a-kind craft beers and brands, CBA was joined by Kona Brewing Company in 2010. CBA launched Omission Brewing Company in 2012. For more information about CBA, visit www.craftbrew.com.