First it was brats, now it’s bedrooms.
Dogfish Head founder Sam Calagione just can’t seem to stay away from opportunities to extend the Dogfish brand beyond beer.
Situated at the intersection of Dogfish Head’s production facility in Milton, Del. and its brewpub in Rehoboth Beach is the 16-room Vesuvio Motel in Lewes, Del. The brewery today announced that it has taken over ownership of the property and plans to redesign the lodging facility with plenty of “Dogfish vibes.”
Appropriately dubbed “The Dogfish Inn,” the small motel will allow the brewery to offer its nearly 1,000 weekly summertime visitors a place to stay after sipping high-octane brews and touring coastal Delaware.
“The idea of the Dogfish Inn is to bring people here, show them what Dogfish is all about and hopefully they will leave and become evangelists for the brand,” said Justin Williams, a spokesman for the company.
Dogfish Head hopes to complete renovations by the spring of 2014. More information is available on the company’s blog.