BOSTON — Delivery trucks will head to hills of in Canisteo, NY this week to pick up Cider Creek Hard Cider’s newest liquid, its Saison Reserve.
The unfiltered cider combines Cider Creek’s Premium Farmhouse recipe with a rare strand of Belgium Saison yeast to create a complex aromatic palate of mild fruit flavors with just the right amount of spice. It has earthy undertones and its moderate tartness make it a perfectly balanced semi-dry, sweet cider. The Saison Reserve was test released in a select few locations in Massachusetts and sold out at on-premise locations in 24 hours.
“The cider customer has come to expect a refined, diverse, high quality, product and the sales have proven it. It goes as fast as any IPA we sell, said Josh Cohen of Moe’s Tavern in Lee, MA. “The sweeter, softer Saison and the bone-dry Farmhouse styles show that the cider category is not a one trick pony. It challenges the consumer to take another look at their options when looking outside the beer and cocktail world.”
The Saison Reserve will arrive at Cider Creek Hard Cider’s new distributor’s location, Atlantic Importing, Company today. The two came to an agreement at the beginning of September and plan to focus on growing the brand from the 300 accounts it’s already in, to additional craft- focused, on and off-premise locations.
“Building on success and hard work, Atlantic Importing continues to search for new craft beer and craft spirit lines from around the world. We are excited to partner with Cider Creek –they are making an amazing product that fits what we are trying to do with our portfolio. The new Saison Cider is very unique. Their ciders’ taste like Normandy but from upstate NY! They also show passion for their product and the industry. Melanie and Kevin are great and have similar outlooks on the market as we do here at Atlantic. We look forward to continue to build the brand in MA,” Adam Burnham, Senior Brand Manager, Atlantic Imports.
About Cider Creek Hard Cider
A craft cider company, with old world influence and new world flare, Cider Creek is 100% handmade and farm fresh. All ciders offer the perfect balance between naturally sweet and dry and are always gluten-free. Cider Creek Hard Cider is made in Canisteo, NY and distributed and sold in Massachusetts and New York. For more information, visit www.cidercreekhardcider.com and follow us on Facebook, Twitter and Instagram.
About Atlantic Importing
A family owned business established in 1995, Atlantic Importing & Distributing became the latest chapter in a wine, beer & spirits merchandising history that dates back over 60 years. As a member of the Siegal & Son Investments Group, S&S I.G., Atlantic was originally founded to hand select and import wines, spirits, beers and gourmet products for liquor stores. The popularity of these premium products from all over the world spread to merchants throughout Massachusetts. Atlantic continues to search for new, “unique” products from the UK, France, Germany, Austria, Italy, Russia, Spain, Australia, New Zealand, South & Central America, South Africa, the United States and more.