Clifton Park, NY - Break out the latkes, turducken and HE’BREW Beer®, it’s time to celebrate Chanukah (begins Wed., Nov. 27) and Thanksgiving (Thurs., Nov. 28) with Shmaltz Brewing Company! Overlapping for only the second time since President Lincoln declared Thanksgiving a federal holiday — the last time it occurred was in 1888 and it won’t happen again for another 79,043 years — these two holidays are renowned for enjoying delicious foods and libations. With a brand new 20,000 square feet brewery in Upstate New York, Shmaltz Brewing is rarin’ to go with this year’s limited-edition Anniversary releases, including Jewbelation Reborn® (17 malts, 17 hops, 17% alc), the 4th Annual HE’BREW Holiday Gift Pack®, and their first-ever Black IPA, Death of a Contract Brewer® (7 malts, 7 hops, 7% alc). Shmaltz nationally launched Jewbelation Reborn® at the Great American Beer Festival (Denver, CO; Oct. 10-12, 2013), and please see the national and regional Chanukah/Thanksgiving hybrid food-craft beer holiday events listed below and on www.shmaltzbrewing.com.
A complex, enormous brown ale with a dynamic labyrinth of multi-layered flavors, Jewbelation Reborn® celebrates Shmaltz’s new brewery in Clifton Park, NY (10 miles north of Albany). Jewbelation Reborn® is brewed with 17 malts, 17 hops and soars to 17% alc. Since its inception in 2004, Shmaltz’s Jewbelation® series has been hailed by critics and showered with accolades including, “5 Stars” from Celebrator Beer News, “Best Holiday Beer” by Pacific Brew News, and Playboy Magazine naming Jewbelation Twelve® one of the “Best Winter Brews.” Imbibe Magazine calls Jewbelation 14® one of the “Top 50 Beers in the World,” and a blind, holiday tasting panel from SF Weekly determined Jewbelation 14® the “Best Christmas Beer” — the brew also took home a Gold Medal at the World Beer Championships (2011). Smithsonian Magazine touted Jewbelation Sweet 16® as “the best specialty drink of all” in last year’s “Guide to the Most Delicious Drinks for the Holidays.”
Shmaltz’s 4th Annual HE’BREW Holiday Gift Pack® features eight 12 oz. bottles of beer which include the World Beer Championship Silver Medal winning Messiah Nut Brown Ale® and Gold Medal winner Rejewvenator®, plus the unique collaboration beers with Terrapin Brewing (Reunion Ale ’13 – A Beer For Hope®) and Cathedral Square Brewery (St. Lenny’s — The Immaculate Collaboration®). It also includes two rare, barrel-aged beers, 2013’s recipe of R.I.P.A. on Rye® (Great American Beer Festival, Silver Medal, 2010) and Funky Jewbelation®. Completing the only Chanukah Beer Gift Pack on any shelf this season are Death of a Contract Brewer® and Jewbelation Reborn®. The Gift Pack® features a custom glass, Chanukah candles, instructions on “How To Build Your Own Beer Menorah,” and a new collector’s item custom poster designed by renowned illustrator Paul Harding!
Shmaltz’s first-ever Black IPA, Death of a Contract Brewer® (7 malts, 7 hops, 7% ABV), was initially brewed to celebrate the Grand Opening of Shmaltz’s new brewery in July 2013. On shelves starting this month and available through the end of the year, Death of a Contract Brewer® is available in 22 oz. bottles and this year’s HE’BREW Holiday Gift Pack®.
In November & December 2013, Shmaltz hosts a slew of delicious Chanukah events around the country! Please check out the below list of events to find one happening in a city near you:
*Friday, November 22, 2013 @ Craftsman Ale House (235 Harrison Ave, Harrison, NY; 4 pm – 7 pm): Shmaltz Brewing hosts a Pre-Chanukah event featuring eight award-winning HE’BREW® beers — one for each night of the holiday! Brews include Jewbelation Reborn®, Death of a Contract Brewer®, Reunion Ale ’13®, R.I.P.A. on Rye®, Hop Manna®, and several others.
*Friday, November 22, 2013 @ Joe Canal’s (1075 Mantua Pike, West Deptford, NJ): Come celebrate Chanukah a little early with a tap takeover at Joe Canal’s in West Deptford! Shmaltz will feature eight HE’BREW® beers, including Jewbelation Reborn®, and some vintage kegs at Joe Canal’s growler station. Shmaltz will provide potato latkes and Jewish-themed sandwiches.
*Friday, November 22 – Saturday, November 23, 2013 @ Medieval Times (Schaumburg, IL): Additional event information will be posted on www.shmaltzbrwing.com.
*Monday, November 25, 2013 @ Medici House (634 Main St East, Aurora, NY; 6 pm – 9 pm): Shmaltz and Medici House host a special four-course beer pairing dinner; a special dessert will be paired with Reunion Ale ’13®.
*Tuesday, November 26, 2013 @ Creek Monkey Tap House (611 Escobar Street, Martinez, CA): Join Shmaltz Brewing at “Pint Night” as Chanukah fast approaches! Featured brews include R.I.P.A. on Rye®, Death of a Contract Brewer®, and several other Shmaltz offerings.
*Tuesday, November 26, 2013 @ Blue Monk (727 Elmwood Ave, Buffalo, NY; 7 pm – 10 pm): Shmaltz presents its first-ever tap takeover in Buffalo! Celebration for the start of Chanukah begins a night early, come on out and taste 8 different HE’BREW® Beers — one for each night of Chanukah. The following beers will be available; Jewbelation Reborn®, Death of a Contract Brewer®, Rejewvenator®, Hop Manna®, Messiah Nut Brown Ale®, Genesis Dry Hopped Session Ale®, Bittersweet Lenny’s®, and Funky Jewbelation®.
*Wednesday, November 27, 2013 @ Amsterdam Café (937 Geary Street, San Francisco, CA): Additional event information will be posted on www.shmaltzbrwing.com.
*Friday, November 29, 2013 @ Shmaltz Brewing Company (6 Fairchild Square, Clifton Park, NY; 4 pm – 8 pm): Come on out to Shmaltz Brewing in Upstate New York for “Black Beer, Black Friday” occurring in the tasting room! Enjoy pints of Shmaltz’s first-ever Black IPA, Death of a Contract Brewer® (7 malts, 7 hops, 7% alc), at the new brewery.
*Friday, November 29, 2013 @ The Porter Beer Bar (1156 Euclid Avenue, Atlanta, GA): Join Shmaltz Brewing at The Black Friday Showdown, with Chanukah beers pitted against Christmas brews. Try Shmaltz offerings including Jewbelation Reborn®, Death of a Contract Brewer®, R.I.P.A. on Rye®, Bittersweet Lenny’s®, Hop Manna®, St. Lenny’s®, and more.
*Sunday, December 1, 2013 @ Indian Road Café (600 W. 218th Street, New York, NY): Come try Jewbelation Reborn® on tap and a HE’BREW® firkin, and celebrate Chanukah with their good friends at Indian Road Café in Inwood! Chanukah/Thanksgiving themed food menu will be available with a number of HE’BREW® drafts and bottles.
*Sunday, December 1, 2013 @ Spuyten Duyvil (359 Metropolitan Ave, Brooklyn; 12 pm): Shmaltz hosts its annual challenge: Chanukah vs Christmas: The Battle Royale Of Beers. Select HE’BREW® beers will go up against standout Christmas beers from Sly Fox and other top breweries. Local favorite Fette Sau BBQ will provide holiday favorites such as brisket and turkey available for purchase.
*Monday, December 2, 2013 @ Latke Fest 2013 (Metropolitan Pavilion: 125 West 18th Street, NYC; 6:30 pm – 9:30 pm): Join Shmaltz as the beloved fried potato pancake takes center stage at this Jewish comfort-food jamboree. Chefs from 16 local restaurants — including Kutsher’s Tribeca, Veselka and Mile End — vie for the ultimate latke award, judged by a special guest panel. Shmaltz will be a sponsoring participant, pouring a selection of HE’BREW® beers to wash down all the latke goodness.
*Tuesday, December 3, 2013 @ Barcade (1114 Frankford Avenue, Philadelphia, PA): Come celebrate Chanukah with Shmaltz Brewing and Barcade in Philly! Enjoy eight different HE’BREW® beers, old and new, while playing retro, vintage arcade games.
*Tuesday, December 3, 2013 @ Mikro Beer Bar (3000 Whitney Ave, Hamden, CT; 7 pm – 10 pm): Mikro hosts the 2nd annual Shmaltz Chanukah party with a beer for each night of the holiday (and maybe a bonus one for the shamus candle). Mikro is a gastropub in the truest sense and will have a special Chanukah inspired menu available featuring classics like latkes and matzo-ball soup. Shmaltz offerings will be available, including Jewbelation Reborn®, Death of Contract Brewer®, Hop Manna®, St. Lenny’s®, Reunion Ale ’13®, R.I.P.A. on Rye®, Genesis Dry Hopped Session Ale®, and Funky Jewbelation®.
*Tuesday, December 3 & Wednesday, December 4, 2013 @ The Ginger Man (Plano, TX and Dallas, TX): Additional event information will be posted on www.shmaltzbrwing.com.
*Wednesday, December 4, 2013 @ City Swiggers (320 E 86th Street, NYC; 2:30 pm – 6 pm): Shmaltz will be on hand pouring beers from this year’s HE’BREW Holiday Gift Pack®, including rare and new releases for this Extreme Holiday Beer Tasting. City Swiggers is part beer store and part bar — meaning after you try your favorite HE’BREW® beers, you can purchase and take ‘em home by the bottle or growler.
*Wednesday, December 4, 2013 @ Star & Shamrock (1341 H Street NE, Washington, D.C.; 8 pm): Come celebrate the end of Chanukah with the crew at Star & Shamrock! There’s no better place than a Jewish/Irish style pub with great authentic food. Spin a dreidel, have a Jewbelation Reborn®, and support HE’BREW – The Chosen Beer®!
*Wednesday, December 4, 2013 @ Octane (1009 Marietta St NW, Atlanta, GA; 5 pm – 7 pm): Join Shmaltz and Octane for a special Chanukah Tasting and Pint Night! Shmaltz offerings will include Jewbelation Reborn®, Death of a Contract Brewer®, Bittersweet Lenny’s R.I.P.A.®, and Messiah Nut Brown Ale®. Buy a pint, and get a HE’BREW beer glass.
*Thursday, December 5, 2013 @ Taps (205 Kentucky Street, Petaluma, CA; 7 pm): Join Shmaltz for a special pint night featuring HE’BREW® beers including Reunion®, R.I.P.A. on Rye®, St. Lenny’s®, and Death of a Contract Brewer®. Don’t miss your chance to try these various offerings from Shmaltz, as well as special appetizers, at Taps!
*Friday, December 6, 2013 @ World of Beer (Evanston, IL): Additional event information will be posted on www.shmaltzbrwing.com.
*Saturday, December 7, 2013 @ Winter Warmer Festival (Sevier Park, 3000 Granny White Pike, Nashville, TN; 12 pm – 5 pm): Join Shmaltz at the 12 South Winter Warmer Festival, where they’ll join an impressive list of beers and breweries. Shmaltz will be at the festival pouring Jewbelation Reborn®, Death of a Contract Brewer®, Reunion Ale ’13®, and R.I.P.A. on Rye®.
Craft Beer Bar Mitzvah:
Since the national release of Craft Beer Bar Mitzvah (October 2011) by Small Press United, Shmaltz proprietor Jeremy Cowan has traversed North America hosting book and beer signing events at renowned venues such as Omnivore Books, Kepler’s Books, Dog Eared Books, Pacific Standard, Stanford Bookstore, The Strand, Atlanta Jewish Book Festival, The 33rd Annual St. Louis Jewish Book Festival, and Great American Beer Festival. Critics from Philly Beer Scene, Esquire.com, Washington Post, Ale Street News, J Weekly, 7×7 Magazine, East Bay Express, and many others are raving about Jeremy Cowan’s memoir. Craft Beer Bar Mitzvah is an ideal Chanukah gift and available for purchase at independent bookstores, Jewish gift shops, beer specialty stores, and online retailers; IPG is the second largest independent press distributor in the United States.
Detailed information on Craft Beer Bar Mitzvah, including a free sampling of Chapter One and suggested beer pairings, can be viewed at www.craftbeerbarmitzvah.com.
About Shmaltz Brewing Company
Ranked in 2013 as one of the “Top 100 Brewers in the World” by RateBeer.com, Shmaltz won 9 Gold and 5 Silver Medals in the World Beer Championships in 2012. A recipient of the “Distinguished Business Award” by the Brooklyn Chamber of Commerce, Shmaltz was also included in the “Top 50 Fastest Growing Bay Area Companies” by San Francisco Business Times.
Founder and still sole proprietor Jeremy Cowan established the company in San Francisco in 1996 with the first 100 cases of He’brew Beer®. He’brew® now sells across 35 states, through 40 wholesalers and nearly 4,000 retailers. In 2007, Shmaltz released a new line of craft brewed lagers under the Coney Island® banner. The Coney Island brand was recently acquired by Alchemy and Science, a craft beer incubator, owned by Boston Beer (Sam Adams).
After 17 years of being an outspoken cheerleader for contract brewing, Shmaltz recently broke with tradition and opened its own New York State production brewery in Clifton Park, NY, 10 minutes north of Albany’s capital district. Shmaltz’s new home boasts a 50-barrel brewhouse with 20,000 barrels of annual capacity. The new brewery packages 12 and 22 ounce bottles and kegs of their diverse core and seasonal favorites, and hosts fans and beer tourists in their new tasting room for tours, barrel-aged previews, and special releases.
In 2010/11, Cowan published his small business memoir, Craft Beer Bar Mitzvah: How It Took 13 Years, Extreme Jewish Brewing, and Circus Sideshow Freaks to Make Shmaltz Brewing Company an International Success. A free sampling of Chapter One and suggested beer pairings, can be viewed at www.craftbeerbarmitzvah.com. In 2012, Cowan spearheaded the creation of the non-profit New York City Brewers Guild (which manages NYC Beer Week) and serves as its President.
Cowan also has presented at the 2013 Craft Brewers Conference, as well as previous Great American Beer Festivals, the Brewbound Session business conference, Beer Advocate’s Extreme Beer Festival, the Atlanta and the St. Louis Jewish Book Fairs, and the San Francisco and New York Jewish Museums.
Shmaltz Brewing beers have appeared in such distinguished media outlets as The New York Times, CNN Headline News, Beer Advocate Magazine, NPR’s “Weekend Edition,” Fox Business News, Men’s Health, San Francisco Chronicle, The Jerusalem Report, New York Jewish Week, and Washington Post.