Bell’s Brewery is set to ring in the New Year with a Big Apple rollout.
The brewery, which is based out of Kalamazoo, Mich., has signed an agreement with Union Beer Distributors to bring most of its year-round offerings as well as its seasonal lineup to New York City and Long Island on February 10 of 2014.
The move comes on the heels of new distribution for Bell’s in western and upstate New York, which the company announced last month. Bell’s tapped three L. Knife & Son-owned companies (T.J. Sheehan Distributing, Tri-Valley Beverage and Craft Guild of New York) for distribution in those markets. Union Beer, part of the Sheehan Group, was acquired by L. Knife in 1996.
“The Sheehan Group has done an excellent job representing our brand and we are confident they will exceed expectations with New York City,” said Laura Bell, the brewery’s Vice President, in a press release.
The full press release is below:
COMSTOCK, MI — After a successful rollout in western and upstate New York, Bell’s Brewery, Inc. is happy to announce that Bell’s beer will be coming to New York City beginning Feb. 10, 2014.
Union Beer Distributors, part of the Sheehan Group, will distribute Bell’s Two Hearted Ale, Amber, Kalamazoo Stout, Midwestern Pale Ale, Porter and Oarsman Ale as well as its seasonal line-up within the city as well as on Long Island.
“We are excited to round out the state after an overwhelming response for our beer in western and upstate New York,” said Bell’s Vice President Laura Bell.
“The Sheehan Group has done an excellent job representing our brand and we are confident they will exceed expectations with New York City,” she said.
T.J. Sheehan, Tri-Valley Beverage and Craft Guild of New York distribute Bell’s beer elsewhere in New York.
For help locating our beer, fans will be able use the Beer Finder feature on the Bell’s website in February to see which nearby bars, restaurants and retailers serve and sell Bell’s beer.
Release party information and other special events will also be available on the Bell’s website as well as its social media channels as that information becomes available.
ABOUT BELL’S BREWERY, INC.
Bell’s Brewery, Inc. began in 1985 with a quest for better beer and a 15 gallon soup kettle. Since then, we’ve grown into a regional craft brewery that employs more than 200 people over a 19 state area, in addition to Puerto Rico and Washington DC. The dedication to brewing flavorful, unfiltered, quality craft beers that started in 1985 is still with us today. We currently brew over 20 beers for distribution as well as many other small batch beers that are served at our pub in Kalamazoo, the Eccentric Cafe. Our ongoing goal is to brew thoughtfully, creatively and artistically. We strive to bring an authentic and pleasant experience to all of our customers through our unique ales and beers. For more information, please visit bellsbeer.com.